The can't-miss newsletter for leaders who get things done

Get quick, actionable training and operations insights and strategies to improve how you work and lead your team — delivered monthly (in a way that’s actually fun to read).

January 13, 2021
Hit The Reset Button 👇

IMO the best resource we ever shared. What exactly is a BOS? Plus, get everything you need to tackle training and retaining in 2021!

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January 21, 2021
Notice Anything Different?

Hiring in the gig market, 2021 marketing predictions, boosting remote team engagement, and the most-streamed show ever!

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January 27, 2021
Feeling Lucky? 😉

How to get into today's most exclusive social app! Plus, the right way to discuss mental health with your team.

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February 3, 2021
Not Your Normal Newsletter

What does Black History Month have to do with small business? And a followup on last week's newsletter.

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February 10, 2021
👋 Bye!

Bets that the post-pandemic Bay Area will look a little… post-apocalyptic? Plus, a complete guide to diversifying your hiring pipeline.

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February 17, 2021
Why Amazon Doesn't Use PPTs

Taking information overload out of employee training. 🤯 Plus, Bumble’s glass-shattering public debut!

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February 24, 2021
How To Write SOPs (4-Steps)

Introducing the LinkedIn of gig work. Plus, how to align your freelancers with company goals!

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March 3, 2021
Shipped 📦

Practical ways to get rid of Zoom fatigue. And an insider's sneak peek at what's coming to Trainual this year! 👀

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March 10, 2021
Let Us Do That For You

Proof that TikTok is not just for kids. Plus, Google finally takes its hands out of your cookie jar 🍪

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March 17, 2021
Give Yourself A Break

Put your business on autopilot - no coding required. And how to hire the absolute best candidates every time. (No, really!)

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March 24, 2021
Cloudy With A Chance Of Trillions 💸

Get 30+ free SOP templates, robots are writing copy, and how to get people to embrace change.

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March 31, 2021
Ship Happens ⛵️

WeWork bets that you’ll start putting on real clothes again. Meanwhile, the Suez Canal is one, big tugboat joke.

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April 7, 2021
Amazon's Hidden Cash Cow 🐮

The ultimate (and totally free) small business tech stack. Plus, how to fit “me-time” into your busy schedule without sacrificing productivity!

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April 14, 2021
A Numbers Game 🎱

Only 4% of small businesses make it to the 10-year mark. Here's how to make sure your business is one of them.

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April 21, 2021
Where's The Beef? 🍔

Proof that giving 1% can exponentially grow your profits. Plus, how to capture tribal knowledge (before it walks out the door).

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April 28, 2021
Amazon's Customers Are Up For Grabs

The best investment your business can make doesn’t have to cost you a thing. Plus, how to find the hook that sets your business apart from the rest! 🪝

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May 5, 2021
Welcome To Your Party 🎉

Introduce your business to 120k+ people. Plus, meet the company that’s making it easier for you to compete with Prime.

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May 12, 2021
See If You Won 👀

What most small business leaders learn the hard way (so you can learn it the easy way). And how to support #momlife at work!

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May 19, 2021
Unicorn Sighting 🦄

How one small business reached a $1B+ valuation. Plus, 6% of execs think introverts make great leaders. Here’s why they’re wrong.

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May 26, 2021
Wow, No Cow 🥛

12 ways to win against your big brand competitors. Plus, learn how you can build a cult-like following from Oatly.

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June 2, 2021
She Said, She Said

Forbes' 30 Under 30 event recap. Plus, 5 signs you're taking on way too much in your business (and what to do about it).

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June 9, 2021
Rejected ❌

What the fastest-growing companies do differently. Plus, the 4 mistakes you're probably making with your customer surveys.

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June 16, 2021
The Best Ways To Celebrate!

Free templates to build your DEI playbook! Plus, the step-by-step process on how to create a more inclusive culture.

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June 23, 2021
I Owe You

How to prep your team to head back to the office! Plus, see if offering a "buy now, pay later" option can boost your sales.

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June 30, 2021
We Landed Series B!

Here's what we're doing with the $27M we just raised.

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July 7, 2021
Help (Desperately) Wanted

Why one company sold 15% of its equity to Amazon. And 10 signs you seriously need to ditch Google Docs.

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July 14, 2021
4-Day Workweek, Anyone? 😍

Why you should stop hiring only local talent. And metrics that are actually hurting your business.

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July 21, 2021
Slam Dunk 🏀

Space Jam’s genius marketing play. And why Facebook wants you to take their money.

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July 28, 2021
Croc Hunting 👟

Nearly 80% of people want to work for a company that genuinely values DEI. Here are 2 hyper-effective ways to show you care.

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August 4, 2021
Zoomer 🚀

A tactical guide for tackling burnout. Plus, meet the man behind the $185B+ streetwear industry (you probably already know him).

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August 11, 2021
Summertime Slump 😩

The can’t miss small business event is back for 2021! Plus, how an Ohio factory doubled their profits and scaled their team.

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August 18, 2021
🎶 This Is How You Do It 🎶

New song drops Friday. Plus, the post-pandemic marketing play that just keeps working.

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August 25, 2021
R-rated 🙈

Why 1.5k stylists quit Stitch Fix. And what happens now that Only Fans threw out their content strategy.

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September 1, 2021
How Russ Perry Built Design Pickle While Maintaining Work-Life Balance

How one CEO achieved work-life harmony (while still scaling their business). Plus, was Joe Rogan’s $100M Spotify deal worth it?

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September 8, 2021
Storm Proof ⛈

Are automated resume checkers worth using? The results are in. Plus, find out if you’re a micromanager in just 4 quick questions.

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September 15, 2021
Throwback ↩️

Why nostalgia is the future of marketing. And how companies earn spots on the “best workplace” lists.

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September 22, 2021
Picture Perfect 🎨

How Canva became a $40B company. Plus, is remote work killing creativity?

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October 6, 2021
Pants Optional 👖

A collection of some of our greatest newsletter hits!

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October 6, 2021
RIP Facebook 💀

What caused the 6-hour Facebook outage. Plus, how iOS 15 will impact your email marketing.

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October 13, 2021
Out Of Stock 😧

Proven tricks for achieving your biggest goals! And a list of products that will probably be impossible to find this holiday season.

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October 20, 2021
The Winning Play 🥇

What all successful startups share. Plus, how you can introduce sustainable practices into your small business.

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October 27, 2021
Does the vaccine mandate affect your SMB?

Meet the bagel company that hit a $1M+ run rate 3 months after launching. Plus, the People Planner Process (try saying that 3x fast).

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November 3, 2021
Ballin' 🏀

Shaq shares the basketball tips that made him a business star. Plus, meet the ad-effectiveness tool drawing the eyes of big-name corps.

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November 10, 2021
Free PR 👀

How Loom helps employees avoid Zoom fatigue. Plus, learn how answering Q’s on Quora can boost your marketing strategy.

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November 17, 2021
Winter Is Coming ❄️

How small businesses really feel about the upcoming holiday season. And what they’re doing to prepare for business-not-as-usual.

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November 24, 2021
Satur-yay! 🥳

SMBs are making the most of Small Business Saturday. And why some businesses are pushing their holiday promos until the end of the year.

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December 1, 2021
Great Responsibility 🕸

Why your SMB needs to define employee roles and responsibilities. And how to continue enticing customers throughout the holiday season.

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December 8, 2021
That's A Wrap 🎬

How Spotify Wrapped became one of the company's biggest marketing tools. And how some businesses are getting around supply chain headaches.

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December 15, 2021
Somebody's Watchin' Me 🕶

Why companies should reconsider tracking their remote employees. Plus, learn how to create a brand that truly embodies your business’s identity.

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December 22, 2021
Now Serving 👨‍🍳

Why a social media platform is entering the food industry. And how entrepreneurs can establish their place in big industries.

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December 29, 2021
Ironbaby To IRONMAN 💪

How IRONMAN went from 15 customers to millions of fans. And 6 hot tips from small business owners on launching a killer Instagram account.

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January 5, 2022
Trust Issues 🥺

The benefits of walking meetings. Plus, why building trust with your employees and customers should become your main focus for 2022.

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January 12, 2022
Out Sick 🤒

Find out why the US is investing $10B to help small businesses. Plus, learn what to do if record-high COVID cases leave you without staff.

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January 19, 2022
Pays To Quit 💰

Why one CEO is offering his new employees $5K to quit.

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January 26, 2022
Customers Of Doom ☠️

How one type of customer can predict a product’s market failure.

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February 2, 2022
Double (Your Revenue) Or Nothin' 📈

How you can boost your online business revenue in 3 months.

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February 9, 2022
Nice To Meet You

Welcome to The Manual. Inside: Meta’s huge loss, D&I, and the Big Game

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February 16, 2022
Peloton CEO’s Uphill Climb 🚴

The new CEO is tackling the company's problems head-on. Plus, rebrands, big ideas, and scaling your SMB — fast.

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February 23, 2022
Customer loyalty programs are back. Here’s why.

How Black-owned businesses are using systems to scale, writing your own press release, and more.

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March 2, 2022
This company is happy to say goodbye to employees

Plus, how to make better decisions and the newest social platforms to watch out for.

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March 9, 2022
#Boss advice from 5 fierce female entrepreneurs

Also, planning your return-to-office strategy? Consider this.

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March 16, 2022
How Meta’s annual trends report can help your business

Plus, why your business needs to focus on SEO. And how you can save time on your taxes next year.

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March 23, 2022
Knock, knock…

Who’s there? It’s Gen Z. Here’s how to recruit and retain them.

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March 30, 2022
Your brand needs a podcast. Here’s why.

Plus, how (and when) to respond to customer comments on your social media pages.

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April 6, 2022
Feeling the effects of inflation? Here’s how your business can deal.

Also, find out how why bringing on an MBA might not benefit your bottom line.

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April 13, 2022
Getting your company in Gen Z’s $360B wallet.

And why ghosting your job applicants will come back to haunt you.

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April 20, 2022
Need money? These small business grants are ready to help.

Hiring freelancers can help you scale. Here’s why.

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April 27, 2022
Introducing new-collar workers

WhatsApp is getting a social media upgrade. Your biz could benefit.

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May 4, 2022
Refining your business’s PTO policy? Have a free template!

Even the most successful entrepreneurs deal with burnout. Here’s how to recover.

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May 11, 2022
Dealing with entrepreneurial stress? You need a coping mechanism.

Also, Black entrepreneurship and businesses are thriving. Here's why.

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May 18, 2022
Subscription models aren’t just for Netflix. Your SMB could also bank.

Plus, does your employee handbook need an upgrade? Read this guide (templates included).

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May 25, 2022
The best credit cards for SMBs (hello, points!)

And some companies are charging for online returns. Should your SMB follow suit?

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June 1, 2022
4 sales strategies that can help your business weather any storm

And it’s Pride Month! Here’s how you can support LGBTQ+ employees.

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June 8, 2022
Want to boost sales? This one thing can make it happen.

Plus, how you can foster the six traits that high-performing teams share.

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June 15, 2022
Looking for part-time help? Offer workers these 6 perks.

And watch out for hidden costs that might be silently sinking your business.

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June 22, 2022
Retain (and bring on) great talent with these 3 employee processes

And bundling is the new SMB profit strategy. Here’s why.

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June 29, 2022
Unions are having a moment. Here’s what SMBs can learn from them.

Plus, how one snack food company navigated supply chain issues to focus on growth.

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July 6, 2022
The 8 business areas you need to systemize so you can scale

Plus, is your SMB ready for a cyberattack?

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July 13, 2022
The laws your biz could be accidentally breaking

Plus, what’s stagflation? Here’s a deeper look — and what your SMB can do to ride it out.

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July 20, 2022
Remote-first or remote-optimized? Why the difference matters.

Plus, entrepreneurs vs marshmallows.

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July 27, 2022
5 tips for cheap business growth

And is AI automation too expensive for your SMB? (The answer is no.)

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August 3, 2022
Interest rates are climbing — secure cash flow with these options.

Plus, which SMB industries will be hardest hit by a recession?

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August 10, 2022
The art of the business apology (with free templates)

Plus, the importance of approaching diverse names the right way.

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August 17, 2022
Recession: happening or not? 3 tips to prep either way.

And the Gen Z takeover is happening. Here’s what they want from work.

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August 24, 2022
How you can save for retirement while still growing your business

Plus, why your SMB should hire more neurodiverse talent.

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August 31, 2022
What you need to consider before hiring family members

And inflation is affecting your customers' spending habits. Here's how to make your products and services necessary expenditures.

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September 7, 2022
What is quiet quitting?

Everything you need to know about the newest job trend and what you can do about it.

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September 14, 2022
Is TikTok replacing Google search?

And why that matters to your SMB.

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September 21, 2022
What a perfect onboarding packet looks like

Plus, why labor hoarding is better than layoffs during a recession.

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September 28, 2022
Is this ‘good-bye’ for credit card interchange fees?

Plus, how to find the right mobile app for teams that train on the go.

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October 5, 2022
Does your business need a front person?

And how to support your team’s mental health — no budget required.

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October 12, 2022
Black Friday is in 44 days. You need some sales tactics.

Plus: 3 digital tools every remote-hybrid business needs.

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October 19, 2022
Losing customers to competitors? Here’s how to get them back.

Plus: 10 tips from marketing mastermind Seth Godin that every SMB should read.

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October 26, 2022
Convincing your customers to fill out those darn feedback forms

It’s an art, you know. We’ve got tips for that, along with advice for getting your team to follow processes.

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November 2, 2022
How much do small business owners actually get paid?

Also, we want to know what you’d like to see more of on The Manual! Two minutes of your time for a chance to win $50 at the Trainual shop.

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November 9, 2022
What experts have to say about building a winning company culture

Psst, we've got a deal for you: Your feedback on The Manual for a chance to win $50 at the Trainual shop. Trust us, it's worth it.

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November 16, 2022
Behold: The ultimate small business gift guide 🎁

Plus, need to boost your bottom line? Two words: Shoppable. Content.

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November 23, 2022
Let’s talk turkey

Plus, how happy little accidents produced some of the world’s biggest companies.

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November 30, 2022
Want to boost your bottom line? Look out for business waste.

Plus, take a look at Trainual's first annual State of Small Business Knowledge & Training report.

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December 7, 2022
Turning your networking strategy into a well-oiled process machine

And a how-to guide for small business social media marketing.

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