May 19, 2021
BILLION DOLLAR BABY
Here's the thing about unicorns: they weren't always worth a billion bucks. At one point, they were a small business (like yours). But then, they tried something new and unlocked exponential growth. And whatever that "something" is, most of them keep it to themselves.
Until now. Gusto, the HR management company that hit unicorn status in only 4 years, just broke down exactly how they did it. This includes what parts of their business they bet on.
Here's your one-time, inside look at how unicorns get built:
Valued at roughly $4B today, Gusto is by no means still small. But they're proof that starting small doesn't mean you have to stay small - if you don't want to. You just need to figure out what your "something" is (we'd start with testing what's proven to work with Gusto) and using it to your advantage.
👉 Get all of Gusto's secrets.
OH, THE IRONY
It's true – documents are hands-down the last tool you want to use for documenting your business (AKA process documentation). And while you're probably thinking, how can this be? Documents are overwhelming at best and total chaos at worst.
That's because old-school paper, Microsoft Word, and Google Docs might be great for drafting ideas and cross-team collaboration. But they're awful at capturing knowledge and aligning your team. At the end of the day, that's what documenting your business is all about!
Here's our proof:
Trainual makes it easy to update your processes, organize your documentation, and hold your team accountable. That way, you can finally take the chaos out of running your business - and focus on scaling your best processes instead.
👉 Learn more.
What do Warren Buffet, Audrey Hepburn, and Mahatma Gandhi all have in common? If you said they're all introverts - you're right! And they're not alone - many of history's most effective leaders are introverts.
Yet, 65% of senior execs see introversion as an obstacle to leadership. And only 6% think introverts have the people skills to lead a successful team.
But here's what those people don't get: introversion has nothing to do with social skills. Carl Jung, the renowned psychoanalyst, first defined introverts as someone who gets their energy from being alone - unlike extroverts who get it from other people.
But here's the catch: no one is purely introverted or extroverted. It's a spectrum. And it's estimated that roughly 33-50% of people lean introverted.
Yet, 98% of business execs self-identify as extroverts. This has led to people believing that extroversion is the top leadership skill. And it creates a bias against introverted candidates applying for leadership positions because they "lack social skills" and "are unwilling to collaborate."
But 89% of introverted leaders say they enjoy collaboration. And when it comes to collaborative projects, their teams actually outperform extrovert-led teams by roughly 28%. And a lot of that comes down to their people-focused approach.
That's because introverts are more likely to show empathy and be receptive to others’ ideas. And as a result, they more effectively lead proactive teams (AKA teams where anyone can contribute ideas). Whereas extroverted leaders excel at leading passive teams (AKA teams that simply follow commands).
That means hiring introverted leaders not only noticeably boosts your business' overall performance. But they're also more likely to unlock better innovations (because everyone's ideas finally get heard).
👉 Debunk all 4 introverted leader myths.