May 12, 2021
THE REAL MVP
No one said being a working mom was easy. But in recent years, it's gotten a lot harder.
In 2021, the average mom works the equivalent of 2.5 full-time jobs between their career and parenting (roughly 98 hours per week). And they only have 67 minutes to themselves a day – which is little over a lunch break.
And that's not even considering the hours spent parenting and working simultaneously. Cringing at every slammed door or little voice calling for mommy while navigating their regular workload.
But the workload isn't the only problem. Since life went remote, moms are in higher demand – balancing motherhood and work at all hours of the day. As a result, they're now 3x more likely to experience anxiety or depression. And they're a lot more likely to burn out.
That's where you come in! Here are 4 easy ways you can support your team's working moms (and protect them from burning out):
FOR YOU, BY YOU
A lot of lessons are learned the hard way. Especially when it comes to running and growing your small business. But what if you could fast forward over the mistakes and failures - and skip straight to the lesson learned? Well, that's what we're offering!
Last week, we asked thousands of small business leaders like you for the advice they wished someone had told them. And now, we're passing some of the best answers along to you (you're welcome).
WHAT'S YOUR EMERGENCY?
Perhaps the hottest trend to come out of the pandemic is telehealth (AKA remote medical services). In fact, 46% of people said they used telehealth services in 2020, compared to 11% in 2019. And late last year, Animal HealthLink decided to extend this luxury to pets.
The Alberta-based telehealth veterinary company provides a call service dedicated to your furry friend’s health. Staffed by registered vet techs with 15+ years of experience on average, Animal HealthLink provides remote triage to animals after-hours. And the startup couldn’t have launched at a better time.
Last year, animal shelters saw on average a 40% spike in pet adoptions as people were forced into isolation. And this pet pandemic boom left vets in short supply as new pet parents flocked to get care for their new friends.
For most clinics, wait time for appointments skyrocketed to 7 days out (compared to 2 days out pre-pandemic). And vets were constantly taking after-hours calls for worried pet owners who were dealing with urgent issues. Meaning, pet docs were overworked. But services like Animal HealthLink ensured vets get some rest, while animals still get the care they need.
According to co-founder and CEO Leilani Mustillo, the service was formed to support clinics that couldn’t match increased demands. All by making sure that clinical vets only take the urgent calls after-hours, while Animal HealthLink helps take care of the rest. Being on the cutting edge of this innovation, the startup has seen incredible growth.
Since January of 2021, Animal HealthLink has tripled its client list - almost exclusively on referrals. And much like their human-focused counterpart, there are no signs of this growth slowing anytime soon!
🎉 Congrats to all the winners of last week’s National SMB Week contest:
Animal HealthLink, VERVE Fitness, Loansteady, RentRedi, Learning Seeds, NetSupport, Third Ear Conflict Resolution, Motivated Maids, and Claggett & Sykes Law Firm!