September 22, 2021
Picture this: It’s 2007. Melanie Perkins, a scrappy college student, noticed that designing posters and flyers is a real pain in the you-know-what. Especially for students with no graphic design experience.
So, she started Canva in her mom’s living room. AKA the drag-and-drop graphic design tool that’s so easy grandma can use it. And while Canva was originally made to only design yearbooks, Melanie had a vision for it being used for so much more.
So, how did Canva become one of the world’s most recognizable startups? They:
Today, the design tool still does all these things - helping them raise $200M last week. And with a proven playbook, Melanie plans to double the team’s headcount and potentially acquire other companies to scale even bigger.
That’s because the founder still believes in the vision that the company was founded on. “It shouldn’t matter where you are in the world, or socioeconomic status, or your skills and experience. Everyone should have the ability to design.”
You've seen webinars. In fact, you've probably seen 100+ in your lifetime, and 99 of them sucked (yeah - we said it).
But the irony is, your small business still probably hosts webinars because they're a super effective sales lever. In 2017, 73% of B2B business leaders said webinars are a top way to generate high-quality leads.
We couldn’t find a post-pandemic version of this same study. But we'd bet that number increased, and webinars only got more effective since most folks went remote.
But that brings us back to the original problem: Most webinars will have you saying…
That's because they fail to engage attendees. They leave people confused or wanting more. And in a lot of cases, they feel like a complete waste of time.
And this can be caused by any number of factors, namely:
Here's the worst part: Most folks have seen so many suckish webinars that they sign up for your webinars expecting them to suck. As a result, they're disengaged from the get-go. And your facilitator is behind before they start.
Fail to prove that this won't be just another wimpy webinar within the first few minutes? Then, the audience doesn't take away any real value. So, they can't build an affinity for your brand and probably won't develop into a promising lead. And the webinar ends up being a complete waste of time.
Luckily, your webinars don't have to suck! You just need to understand the #1 rule of creating engaging webinars: Be intentional. In other words:
THE SECRET SAUCE
Short answer: Have background dancers for your business! But unless you're Montell Jordan, we don’t mean that literally.
Instead, we’re talking about building a support system that keeps your business running. (That way, you can step out of the spotlight and focus on the big production.)
In an exclusive with Trainual CEO Chris Ronzio, Entrepreneur On Fire breaks down how you can document what needs to get done, delegate your responsibilities, and scale your business. All with proven examples for how he does that at his company.
That way, you can have your own "background dancers" and start scaling!
Creativity isn't just brainstorming jams in boardrooms with sticky notes everywhere. Shakespeare wrote his masterpiece, Macbeth, while isolated during the plague. Newton came up with the theory of gravity while quarantined.
In fact, remote work can lead to better creativity than an office environment. You just need to get your (somewhat) newly remote team's creative juices flowing again.
And no - this doesn't mean you should tell your team to "be more creative" or randomly ask people to throw out ideas on a Zoom call. (This will likely backfire.)
Instead, try building a few habits that foster creativity: