⚡ What experts say about brand messaging strategy

Have you heard? Trainual flowcharts are almost here! And to celebrate, we’re hosting a free, 30-minute breathwork class to help you let go of your stress and simply… go with the flow. Join our resident yoga instructor and Trainual superstar Marlowe Duran on Thursday, Sept. 19 at 10 a.m. PDT (1 p.m. EDT). You’ll even get a chance to win some sweet swag. Register here to save your spot!

This week’s must-reads:

• A policy template for clear and consistent company messaging.
• Creating a “no fluff” brand messaging strategy that works.
• Everything you need to power up your Trainual account.
• And why it’s important to find and attend the right business conferences.

STARTER PACK

Template of the week: Brand Messaging Policy

In a lot of ways, having a maverick at your business can be a positive. They’re unconventional and independent — meaning, they tend to come up with unique perspectives and ideas that could really raise the bar for your business. Plus, who doesn’t like a little Tom Cruise-style action if it brings results?

But the minute someone tries to toe the line of your brand messaging, it’s time to rein ‘em in. Because there’s a time and place for going rogue, and it’s certainly not when your brand’s reputation is on the line.

👉 So, it’s important to set the standards of consistency and clarity, starting with this Brand Messaging Policy template! Clear up any questions about your value proposition, brand positioning, and narrative — making your company messaging clear and effective every single time.

‍Check out our entire template archive of free and customizable policy, process, and role starters. New to Trainual? Get a demo.

GOOD-BYE, FLUFF

How to create a messaging strategy that resonates with customers

"You can have the best product in the entire world, but if you're talking about it in a way that doesn't resonate, that doesn't make sense, your business will die."

Scary to think about, right? 😨 But according to Diane Wiredu, the founder of LionWords and an expert in messaging strategy, clear and consistent messaging is crucial to driving business success — and failing to align your team could mean a downward spiral.

In this episode of Inside the Process, Diane dropped some truth bombs about what it takes to create a “no fluff” messaging strategy for your business:

• Buzzwords and fluff dilute your message. Instead, focus on specific, clear language that directly speaks to your audience’s needs and challenges.
• Build a messaging playbook, AKA a practical guide for your business to create consistency in communication. Foundational elements such as brand positioning, values, buyer personas, and key differentiators are super important. (Hint: There’s a great template to get you started in this very newsletter. 👆)
• Regularly engage with your customers to keep your messaging relevant and aligned with their evolving needs. Deep customer research ensures your messaging resonates and achieves message-market fit.

🎧 Check out the full episode for more actionable advice.

TRAINUAL TIPS & TRICKS

It’s finally here! Power up your plan with Trainual+ today.

You know us.
We’re always looking for ways to help you take your team to the next level. And we’ve got a big update to share — one that’s guarenteed to boost accountability, alignment, accessibility, and so much more. 

Say hello to the key that unlocks complete customization of every aspect of your team’s onboarding and training experience: Trainual+. The brand-new, growing suite of additional features like training paths, multi-language support, the Delegation Planner™, unlimited e-signatures, and custom domains. For your entire company — starting at just $49/mo.

We’re talking:

• [New!] Training paths. Maximize productivity and prevent information overload during onboarding. Just design personalized training schedules where you can control the flow, sequence, and pace of learning. Want to see training paths in action? Join a live workshop session (with Q&A) to learn how to boost company culture and new hire impact with training paths. Save your spot now.
• [New!] Multi-language support. That’s right — you can train in other languages now! Just select the language of your choice (like Spanish, French, German, or Portuguese).
• The Delegation Planner™. A visual way to manage shifting responsibilities as your team grows and changes. Helping you determine where employees should (and shouldn’t) spend their time — and delegate responsibilities accordingly.
• Unlimited e-signatures. Collect legally-binding e-signatures from employees, ensuring that they understand and agree to all your policies and processes.‍
• Custom domains. Get easy account access — and level up the branding and professionalism of your training — with a custom account domain.

Want to power up your plan with Trainual+? Say less. Just reach out to us at support@trainual.com. 

👉 Learn more about Trainual+.

HMMM

Questioning conferences? Here’s why you should attend.

Business conferences can feel like an extravagance.
We get it — you have to invest time and money to attend conferences, and sometimes, they’re not the greatest. But, when you find that one conference that’s worth it, it’s *chef’s kiss.* But more importantly:

1. Networking connections.
Conference networking is a game-changer because you can:

• Meet potential clients and partners.
• Exchange ideas with fellow industry superstars (because two heads are better than one).
• Build a robust industry network faster than you can say "Let’s connect on LinkedIn."

🔥 Looking for a conference to put this to the test? Join us for Playbook 2024, AKA three days that will change your business forever. With exclusive workshops, tactical playbooks for business growth, and real-life networking with other high-growth companies. 

👉 And four more reasons why you should attend business conferences.