Got a bad review? These 4 techniques will do you better than ignoring it.

For this week’s stories:

• A process template to streamline your job recruitment.
• And what you need to avoid putting in your job listings to grab the best talent.
• The tool you need to make delegation easier than ever.
• How to protect your company reputation from bad reviews.

STARTER PACK

Template of the week: Job Recruitment Process

Tell us if this is you:

• Interested in recruiting talent to build the best team to grow your business.
• Need a systematic approach to finding and evaluating candidates so that you’re only interviewing the best people for the role.
• Want a consistent procedure that ensures fairness and efficiency every time.

👉 Then you need to add this Job Recruitment Process template to your employee training. It outlines the step-by-step guide to finding, interviewing, and hiring the right candidates for your open roles. All the template needs is your personal touch, and it’s ready to share with your team!

‍Check out our entire template archive of free and customizable policy, process, and role starters. New to Trainual? Get a demo.

HARD PASS

Candidates will run from these 4 red flags in job postings

Most #OpenToWork peeps aren’t just throwing their resumes around all willy-nilly. Applying for positions can be time-consuming, so those on the hunt for something new are only going to apply for the roles that they actually want (and more importantly — the companies that they actually want to work for).

When you post an open role, it’s your opportunity to show off your stuff. But if it’s not done right, you could wind up scaring everyone away.

Here are four key elements to steer clear from when creating your job posting:

1. Fake-looking opportunities.

Job seekers refuse to be swindled by scammers. And if you include inconsistent contact information, give a vague background on your company, or slip up on grammar, prospective candidates will deem your job posting a scam and move on.

And be sure to be original! If you use the exact same phrasing as your competitors, or fail to tailor the post to your unique needs, it’ll look like a copy-paste stolen from another posting.

2. Missing pay information.
Most candidates will look for a pay range on your job posting (in some states, it’s legally required). Compensation is one of the most important factors to those looking for a job — and they’ll turn on their heel if you dance around it.

3. Endless qualifications.
If they have to scroll and scroll through a laundry list of job requirements, it’s a sign that you don’t really know what you’re looking for.

‍4. Burnout culture language.
Using phrases like, “We work hard, play hard,” or pointing out your “fast-paced environment” is a sign that you’re going to put too much on their plate. Also, asking for a “self-starter” makes it sound like there’s no training and you’re going to throw them to the wolves when they start.

TRAINUAL TIPS & TRICKS

Sneak peek: The future of delegation is (almost) here.

Something big is dropping into your Trainual accounts tomorrow. How big, you ask? Consider this: Do you spend too much time and money planning out who does what at your business? Or do you have a team with too much on their plates?

Then you’re going to love the Delegation Planner.

When you delegate the right responsibilities to the right people, you can:

• Build a more engaged and productive team.
• Optimize resource allocation.
• Streamline operations.
• And so much more.

👉 See the Delegation Planner in action on Trainual Tips & Tricks.

REPUTATION ERA

Protect your brand reputation with these techniques

Every business has experienced a bad review. Whether it was for a small mistake, feedback on something you can fix, or just a customer with a lot of feelings to share, bad reviews happen — and they can have a negative impact.

In fact, according to a 2022 report, 94% of customers state that “a bad review has convinced them to avoid a business.” And that means ignoring bad reviews and leaving them to sink your ratings and turn away prospective customers is a no-no. Here are four techniques you can use instead to protect your company reputation:

Create a separate support handle.
Rather than allow customers to flood your main account with support needs — where anyone and everyone can see them — open a separate handle just for support. That way, you can keep your customers’ questions and comments in one place. This will also help you respond more quickly and efficiently.

Meet criticism with humor.
Funny quips and laughter can diffuse awkward situations, but use this sparingly. Answering a troll with humor is one thing — responding to a legitimate concern with a joke could make it seem as if you don’t take feedback seriously.

Show competence.
People are usually angriest when they don’t see their issue being resolved. Proving you actually know how to handle a situation can go a long way to appeasing even your angriest customers.

‍Offer a personalized touch.
Chatbots and FAQs are necessities for any business website, but when it comes to addressing unique concerns, they’re not enough. Encourage your team to be authentic and avoid using canned responses — that personal touch can show you’re actively listening and working on customer issues.