October 6, 2021
UNDRESSING AN ISSUE
We've gotten used to all our coworkers being just shoulders and head on a screen. But did you ever stop to think about what's happening below the camera?
Now that we're all comfortable working from home, only 53% of people consistently wear pants when they log in, per the market research firm YouGov. Meaning, bets are hot that you've (unknowingly) talked to a pantsless coworker in the past year.
In the study, they define pants as any attire considered socially acceptable for your local supermarket. Skirts, shorts, sweats, and jeans all count.
But that still leaves a lot of options that don't fall in the "pants" category. Underwear, bathing suits, and birthday suits included.
Just something to think about during your next Zoom meeting... 😉
THAT'S WHAT SHE SAID
“I’m always left wondering if I’m invited to the event to check ‘the female box.’ Or because my ideas are actually valued,” Rachel Carlson said at this year's Forbes’ 30 Under 30 event.
Rachel is the co-founder and CEO of Guild Education, an employee development platform that has skyrocketed to a $1B valuation. But her feelings aren’t unusual among high-accomplishing female founders.
All the female founders invited (Parade’s Cami Téllez and Outdoor Voice’s Tyler Haney included) shared reservations about speaking at the event.
These past few years put female founders under the microscope. One that expected female founders to be nothing short of excellent. An unforgiving standard that their male counterparts are not held to.
If they fall short, chances are they won’t be leading their company for much longer.
👉 Keep reading. (2-min read)
So, you can’t actually milk oats. But that doesn’t seem to matter for Oatly. In 2016, no one in the US knew what the heck oat milk was. Fast forward to May 2021, and the Swedish-based oat milk company went public with a $10B+ valuation. With backing from the likes of Jay-Z and Oprah – we might add.
But what’s most oat-standing (sorry, we had to) is how simple their strategy was to make it all happen. Oatly simply met their customers where they’re at. Literally.
When they started to scale, one thing was for sure: The company had to secure the US market. Between 2012 and 2016, dairy alternative sales grew 61%. But even with people going nuts about nut milk, none of the substitutes were as creamy as regular milk – leaving lattes burnt and flat.
This was Oatly’s competitive advantage. Oats absorb more water, giving the milk a thicker texture and allowing it to froth like cow’s milk. All the company had to do was get Americans to actually try it. The rest, they believed, would fall into place.
👉 Keep reading. (1-min read)