October 26, 2022
What’s scarier: the person wearing the Michael Myers costume or the rising price of Halloween candy?
Hot off the SMB press this week:
But first, here are some headlines that caught our attention this week.
THE FUTURE IS HERE
Those kitschy American TV programs selling goods and services for late-night channel surfers. We make fun of them now, but the power of these commercials was immense — the U.S. market was $170B in 2009.
Why did they work? They showcased products and services in an endearing way and made them easily accessible — your new Snuggie or Slap-Chop was only a phone call away.
Which is why social shopping is booming.
Social shopping — buying products and services directly on social media apps — is the 2020s version of infomercials. Apps like Instagram, Pinterest, and TikTok feature goods and services that people just need to have immediately. All it takes is a tap of a finger and bam! Another happy customer.
In 2021, 29% of shoppers bought something off social media from the platform itself. That’s a big pool of potential customers you could be connecting with — and a huge reason why you should invest in your business’ social media shops.
Not sure how to start?
Here are eight quick tips:
PROCESS MAKES PERFECT
I have processes in place, but… *crickets*
So, you’ve found a process that gets the job done right. You’ve documented it. You’ve shared your hard-won knowledge with your team. You’ve even tested them to make sure they understand your processes, and yet… no one’s following them.
In case you had any doubts: Yes — the best-laid plans will fail if no one adopts the processes and procedures to make them happen. But before you burn it all to the ground (metaphorically speaking, yeah?), there are things you can do to get your team’s buy-in.
So, you’re saying there’s hope.
Definitely. Time to start implementing some strategies that’ll help your team level up the business. Why? Because they’ll be following your company’s systems to a tee. And we’ve got six of them for you.
What’s a role chart?
A role chart is like an org chart, but it maps out team members, reporting structure, and responsibilities by role (instead of by person).
Do I need a role chart?
If you want to give your team role clarity, hold everyone accountable for their role-based responsibilities, and fill in any gaps in your org chart, then yes! Giving your team a role chart helps them understand (and stay up to date on) what everyone is in charge of — which is especially important as you grow and change.
Bonus: When you use the right platform (cough — Trainual) you can even link each responsibility in your chart to resources that help the people in charge.
Will a role chart work for my business?
We’re so glad you asked. The beauty of the role chart is that it works for any team. In fact, it works for companies…
You know the ones.
Emails from businesses that ask for a few minutes of our time to fill out a short survey and “help them improve the customer experience.” And as much as we’re all about helping make businesses better, no lie — sometimes, we just don’t.
And we’re not alone.
Whether it’s a matter of time or energy, most people will skip that voluntary survey. But, from a business standpoint, we need to ask for this favor — these feedback surveys are a great way to get an idea of what’s working and where you can improve from the people who matter most: your customers.
So, how do we get more responses?
Here are some tips for getting customers to fill out your feedback surveys and help you collect that valuable information:
WE HAVE A PODCAST
Highly “scientific” studies have shown that entrepreneurs who listen to “Organize Chaos” are 88.6% more awesome than those who don’t (no actual studies were harmed in the making of that statement). That’s because every weekday, founder and CEO of Trainual, Chris Ronzio, offers up entrepreneurial and small business leadership advice that covers everything from people to processes to productivity — and how to organize your life around it all.
In last week’s episode, Chris sat down with Jason Harris, best-selling author and CEO of award-winning creative advertising agency Mekanism, to chat about the art of storytelling and persuasion. And, how to build your brand with your target customer in the long term. Sure, you’ll find some marketing tactics in the episode, but it’s really a deep dive into the human psyche, persuasion, and storytelling. So give it a listen and see how “soulful persuasion” applies to your business.
Oh, and in case you missed it:
Trainual’s Chief of Staff Chelsey Krisay hopped on the “Second in Command” podcast to talk about lessons she learned from working at a start-up business, how Trainual uses their analytics to give them clarity on their growth, and why marketing is the key to spreading Trainual’s message to a wider audience.
And there’s more where that came from. So, if you want to hear top-level COOs share the insights, tactics, and strategies that made them the “Chief Behind the Chief,” check out “The Second In Command Podcast,” where host Cameron Herold tackles timely topics with COOs like 34 Strong’s Darren Virassammy, Tonal’s Shannon Crespin, and Asana’s Anne Raimondi.
(Cameron also joined Chris on “Organize Chaos” — née “Process Makes Perfect” — back in 2019 for a session on building a company mission and vision. Check it out!)