September 15, 2021
Everyone needs a case of the warm and fuzzies from time to time. Especially in the middle of a seemingly never-ending pandemic. And there's no better remedy than a heavy dose of nostalgia to remind people of the good ol' days.
And Blues Clues just proved that. The OG star of the show, Steve Burns, just reappeared in a new video last week and instantly melted the hearts of millennials who grew up watching him. As a result, the video went viral, gathering nearly 52M views on Facebook alone.
Sure, it was a cute way to get folks to smile. But it was also a brilliant brand-building strategy. With an upcoming movie, the franchise aimed for the video to reengage parents who now have kids in the right age range.
But it's not just Nick that's jumping on the nostalgia train. Other brands are also channeling the past to boost their brand's standing.
For example, to celebrate the 45th anniversary of Billie Jean King's win in the infamous "Battle of the Sexes," Adidas launched a limited edition line of BJK shoes. And it worked! That campaign led to a 20% boost in shoe sales for Adidas.
That's because feeling nostalgic makes consumers more willing to spend money. Because in the heat of it all, they don't care as much about the price tag. What they care about is keeping the feeling going, so they'll spend whatever it takes to make that happen.
And if you associate your product or service with those good feelings (AKA use nostalgia in your marketing), people will be more likely to buy your product. Here's how you can use the past to propel your company's future success:
But whatever you choose to do, nostalgia shouldn't just be about getting sales. Because the best nostalgia marketing is about connecting with your audience, sharing in the good ol' days, and proving that you "get them."
WE ARE THE CHAMPIONS
You hear it all the time. Companies bragging that they’re the #1 workplace in their city, state, industry, and so on (ourselves included). But who gives them the right? The obvious answer: All the awards they’ve won to back up their claims.
But really, it’s the hard work they put in behind the scenes that got them these awards. Because earning this kind of recognition, it doesn’t just happen. Every award-winning workplace invests in the same 4 things (minimum):
But here’s the thing: Getting recognized for doing these things is just a bonus. Because even if we never won any awards, we’d still be building Trainual the exact same way! And (in our humble opinion) that’s the real trick to being the best place to work.
👉 How to apply for “best workplace” awards.
When Bethany Babcock founded Foresite Commercial Real Estate, she was determined to solve an age-old industry problem: There was little-to-no transparency in management and leasing. And she and her business partner, Chad Knibbe, knew they could fix that.
The company started off great. And they grew their team to 5 people. But shortly after, Bethany hit a wall. “I was tired of answering all the same questions every day. I realized I had to duplicate myself.”
So, she signed up for Trainual to do just that. And within 2 years, she scaled her efforts, pioneered new practices in the industry, and grew the company into a 25-person team.
And now, she’s sharing exactly how she did all that - so you can, too!
👉 Steal all of Foresite’s tips.