April 21, 2021
SAVE MAMA EARTH
We won't lecture you on why you need to do your part this Earth Day. You've heard it all before. Instead, we're diving into a nonprofit that has made saving the Earth their business: One Percent for the Planet.
Unlike most nonprofits that rely on individual contributions, One Percent has partnered with 3k+ for-profit businesses (like Patagonia and Honest Tea). And each of them has agreed to donate 1% of their sales to accelerate smart environmental giving.
Source: Woosh Sunnies
This led One Percent to raise $270M in total. And these donations went toward a range of causes, including:
But these partnerships aren't all about the planet - they're also about good business. Brands (big and small) who donate to One Percent get to put the 1% logo on their products. Meaning, they can clearly prove their commitment to the environment.
And 2 in 3 consumers will actually spend more with a brand if they understand how they're making a difference. Meaning, if a consumer sees the 1% logo on your product, they're more likely to buy it (and buy more of it).
Add in the fact that more people are opting to shop small, and donating 1% to mother Earth suddenly becomes a big competitive edge.
It’s a safe bet that working from home is here to stay. But as vaccines roll out, your team probably has questions. Like is your company going back to the office? And if so, can they request to stay remote?
So, make your life easy and answer all their questions at once - with a WFH policy, of course. Best part is you don't even have to start from scratch!
🔥 Tip: Make building your business playbook easier with dozens of free SOP and policy templates (plus, hundreds more in the Trainual app). Take a look.
We don't want to single anyone out. But if you've ever spent way too long tracking down answers, this one's for you!
Fast-growing businesses constantly lose tribal knowledge (AKA any undocumented information that only certain people in your company have). And most of the time, they don't even realize it's happening until the knowledge is gone.
But you can keep your company’s secret sauce safe by capturing all that tribal knowledge proactively. Here’s how:
WHERE’S THE BEEF?
Real profitable, that is! By 2040, the alternative meat market is projected to reach $450B, per Bloomberg. And there are tons of brands vying for the top spot.
But only 2 really have a shot right now: Beyond Meat and Impossible Foods. And according to the scoreboard, Beyond is unquestionably in the lead. They’re:
But it’s too soon to disqualify Impossible quite yet. Beyond has a few high-profile customers like McDonald’s. But they primarily focus on small chains and independent businesses like yours. So, when you were knocked back by the pandemic this past year, they felt it.
Meanwhile, Impossible’s strategy focuses almost exclusively on household names that have proven to be relatively “pandemic-proof.” Starbucks and Burger King included.
And in less than a year, Impossible went from stocking the shelves of 150 grocery stores to 20k+. All while aggressively dropping their prices to compete with real beef and forcing Beyond to play defense. So, all we can say is the game’s not over yet.
👉 Get the play by play.