October 20, 2021
A few weeks back, Eventive's Erne Murphy reached out, asking for tips on making small businesses greener. Eco-friendly business practices have become a hot topic. But it’s not a new concern.
The fight for environmental sustainability has been going on for decades. But in recent years, the work of environmental activists and scientists has really shined a light on the negative impacts of climate change.
Per NASA, we're looking at hotter temperatures, more natural disasters, and rising sea levels - just to name a few consequences. And the everyday consumer is starting to take notice.
Shipping company Sendle found that at least 75% of consumers consider sustainability an important issue to them personally. In fact, 71% said they would pay more for brands offering sustainable products and commit to reducing their carbon footprint.
As a result, this push for sustainability isn't just happening amongst consumers. Companies are starting to take on their environmental responsibility by pivoting toward more eco-friendly practices and getting transparent about where they're at.
But for a small business with modest budgets, setting similar sustainable standards might seem intimidating. Luckily, there are small, cost-effective changes that can still make a big impact. Here are a few to get you started:
THE WINNING PLAYBOOK
If there’s one online influencer who’s known for giving blunt business advice, it’s Gary Vaynerchuk – perhaps, better known as GaryVee.
GaryVee is a serial entrepreneur, serving as the Chairman of VaynerX and CEO of VaynerMedia. He’s built his career recognizing what’s up-and-coming in culture. And it all started in 1998 – when he pivoted his father’s liquor store into one of the world’s premier alcohol e-commerce platforms.
And now, he’s also one of the most influential entrepreneurs on the planet. Currently, he has 3M+ subscribers on YouTube and 9M+ followers on Instagram.
A few weeks back, we sat down with GaryVee at Playbook 2021, this year’s biggest event in small business, for a candid Q+A on what the most successful startups all have in common. And in typical GaryVee fashion, his answers were insightful, direct, and cutting edge.
WHEN OPPORTUNITY KNOCKS...
Starting a business is like flying a plane and trying to fix it at the same time. And on more than one occasion, Choozle nearly ran out of gas.
The Colorado-based ad tech company started out eight years ago as a digital media platform. Less than two years later, it saw an opportunity: to pivot into the programmatic ad space. And it did.
By defining a new category and laser-focusing on programmatic ad solutions for mid-market clients, Choozle was able to change course. And it's seen incredible growth and challenges ever since.
From 2015 to 2016, it grew by an astonishing 600%. Its small team had to juggle keeping pace with an explosion of clients while hiring and onboarding new team members at breakneck speed.
Now, with a headcount of 60 and another 20 new hires planned for this year alone, it's showing no signs of slowing down.