March 23, 2022
There are officially no more perfect brackets for March Madness. Anyone in the office interested in a redo?
In this week's edition:
Generation Z (born between 1997 and 2012) is starting to flood the workforce. And by 2025, they'll hold 27% of jobs worldwide. Meaning, the time to start taking action is… now. And if you know what attracts, motivates, and keeps Zoomers around, you can reap the benefits they bring to the team.
For one, Zoomers are the first generation to grow up in a completely online world. Having Gen Z employees will help your business navigate and grow with the constantly shifting trends of the digital landscape.
Plus, a lot of Zoomers haven't even graduated high school yet. But the ones who have are brand new at their jobs and looking for opportunities to learn and level up. That opens up cross-training opportunities at your company and gives you the chance to mold your ideal employee.
How do I reel them in?
Here’s what you can offer to attract Zoomers to your business:
THE STRUGGLE IS REAL
“It’s not you, it’s me.”
We’ve all been there. You’re excited — you’ve got a shiny new employee who seems ready to tackle the responsibilities that have been piling up. When all of a sudden, they’re out. And you’re left standing right back where you started: with a job that needs doing and no one to do it.
You’re right, but it also happens more often than you think. A little over 16% of new hires leave within the first week of starting a job. Meaning, there may come a day when you lose an employee early on — if it hasn’t happened already.
What can I do?
It’s better to be prepared than not. That way, if you do lose an employee early on, you won’t be left completely blindsided. Here’s how:
NO, YOU CAN'T HAVE MY NUMBER
We’re talking emails, right?
You got it. According to a new study of more than 5,400 people in six countries, consumers are cool with sharing their personal data when it comes to contests, loyalty programs, and email, but are considerably creeped out by marketing tactics that use location-based and retargeting ads.
The 82-page report from Econsultancy found that many of the widely used online marketing tactics by businesses — think: social media ads, banner ads, SMS text messages — lag way behind good ol’ email when it comes to consumer acceptance. In fact, half of those surveyed said they’d purchased something directly from an email newsletter in the previous year.
Here’s what’s at play: customers don’t want to be persuaded and pushed into a purchase using “creepy” methods like location tracking and cookie monitoring. After years of data breaches and identity theft, the price for handing over personal information has become really high for them. “Consumers are willing to trade data for personalized experiences, but such trades come with high expectations for both the experience and the ways the brand might use that data subsequently,” notes Forbes.
Oof. My business leans heavily into digital ads. What’s my next move?
According to the report, loyalty metrics are “spiking across the board” for companies that provide an individualized approach to communications, align with consumer values, and treat data with respect. So, speak to your customer on an individual level — let them know how you’re keeping their data safe and personally connect with them the next time you press send on an email.
WELCOME TO OUR HOUSE
Chaos theory. Big news on the podcast front! Our flagship show, Organize Chaos, hosted by Trainual founder and CEO, Chris Ronzio, returns Monday, March 28. Look out for all new episodes featuring top thought leaders on their playbooks, people-powered strategies, and the productivity hacks SMB leaders need to take their team to the next level. Don’t miss the next episode drop — subscribe now.