December 15, 2021
SOMEBODY'S WATCHIN' ME
What’s going on here?
About 60% of US companies with remote workers now use software to track their employees’ activities during the workday. Plus, tracking software use has grown by over 50% worldwide since the pandemic started.
Why the heck are they doing this?
Now that remote work is the norm, companies want to make sure their employees are actually doing work during work hours. With tracking software, companies believe they can increase productivity and cut any time theft. And early data shows that they may be on to something: about 53% of monitored employees are reported to spend 3 or more working hours on non-work activities.
Well, does it actually increase productivity?
Employers are saying yes. About 81% of companies who use tracking software are reporting an increase in productivity. But the true cause of this increase raises eyebrows. Small business consultant, Dennis Consorte, suggests that this spike in productivity is caused by a fear of getting fired. Especially since 88% of employers ended up firing workers as a result of using the software.
So, what do employees think about it?
Plainly put, most of them hate it. About 59% of employees said that they were more stressed and anxious knowing that they were being tracked. Plus, 43% of workers felt like being tracked was a violation of trust. So, tracking your employees may not be the best move when it comes to morale. And with the Great Resignation still roaring, workers may rethink their options if they feel like they aren’t trusted. Meaning, employee tracking could be one of those “good on paper” but “bad for people” kinds of situations.
YOUR ATTENTION, PLEASE
Your business’s brand should embody the core of your business.
The step-by-step guide
When you think about a company’s brand, you might envision their unique name, fancy logo, or even catchy tagline. But a brand is so much more than this surface-level creativity. Because a business’s brand is only truly memorable when it can be linked back to the reason the business exists.
As a business leader, you should be owning your brand in every way. When you think about the reason why people choose your business, you want to share that with everyone. Talking about your brand, repeating your tagline constantly — these are signs that you truly understand what your business stands for.
Your brand isn’t there just to grab attention. It should represent your company and reflect the core of your business. Because when your brand is intertwined with your identity, every decision regarding your brand becomes easier.
According to Pia Silva, a brand strategist at Worstofall Design, there are many ways to find your brand. But here’s what the most powerful brands do: “take the most important point [about your business] and embrace it all the way.”
For Pia, when starting Worstofall Design, that meant standing out as a design firm that was different. But it wasn’t enough to just say they were special. So, to break out from the mold of all the other “different” design firms, Pia truly embraced who they were as a business. And the tagline “Badass Brands without the BS” was born.
Worstofall has used the tagline on their website since 2014, even when that initial “B” word was flagged. They got some backlash for their choice, but the brand has been a true representation of who Worstofall Design is. And just from the tagline, customers know what the company truly embodies: to help their customers be badass.
The cheat sheet
You have to ask yourself: what is the core reason your business exists? Why do you do what you do? When you can fully embody that reason and you repeat it again and again, you can build a brand that reflects your business.
👉 Find other brand-building tips.