October 12, 2022
Linus was right all along: The Great Pumpkin really does exist. Turns out it’s a 2,554-pound gourd grown in upstate New York — the heaviest in U.S. history.
Hot off the SMB press this week:
But first, here are some headlines that caught our attention this week.
It’s not too early to start.
The numbers don’t lie — there are only 44 days until Black Friday. (And 43 until Small Business Saturday.)
After all, they’re only two of the biggest shopping holidays of the year for SMBs. Last year, customers each spent an average of $430 on Black Friday, and U.S. consumers spent an estimated total of $23.3B on Small Business Saturday. Oh, and let’s not forget Cyber Monday — in 2021, online revenue came in at $10.7B.
Talk about cash money.
These are prime opportunities for some serious sales. But when you’re a small business competing for customers against some of the biggest retail giants in the world, coming up with a holiday sales strategy can feel a bit daunting. That’s why we’ve compiled tips to help SMBs start off the holiday shopping season strong:
And for service businesses…
Black Friday isn’t just the domain of retailers and product businesses — these tactics will still work for service-oriented businesses, with some slight tweaking. Try value-add offers or special service packages to bring in those holiday shoppers.
GOING FOR GOLD
Allyson and Wes Felix are the co-founders of Saysh, a community-centered shoe and lifestyle brand. Older brother Wes, who serves as CEO, was an All-American track athlete before transitioning to sports management. And Allyson Felix is not only the president of Saysh, but an Olympic gold medalist and one of Time’s most influential people of 2021 — need we say more?
Running toward a different finish line.
This brother-sister duo originally started Saysh because Allyson needed shoes for the Tokyo Olympics. But while building their company, the siblings learned a bombshell fact: Shoes aren’t made for women. In fact, all shoes are designed based on men’s feet — even so-called “women’s” footwear. When Wes and Allyson discovered this, they knew they needed to do something about it.
So the siblings founded Saysh, a footwear brand specializing in shoes made by women for women’s feet. And now, big brands like Lululemon are following in their footsteps — delivering the right products to the women they serve.
The goal now?
Change. They don’t want to be the runaway winners of the women’s footwear industry — they want to inspire growth amongst their competitors. “We also want to push the industry and [prove] this is the way we can show up,” Allyson said.
👉 Watch the full Playbook 2022-exclusive interview.
LET'S GET DIGITAL
The world is going virtual, and workplaces are starting to follow suit. In fact, it’s a benefit that would keep 82% of workers from quitting. Plus, three-quarters of workers largely base their decision to take a job on remote flexibility — and over a third have straight-up rejected job offers due to a lack of remote work options. Oof.
Got it. So how do I make my team successful with WFH flexibility?
Here are the first three business operations you should bring online:
👉 See the last digital must-have.
WE HAVE A PODCAST
When the grind takes more than 9 to 5, you need to take a couple of pauses throughout the day to stay sane. Grab a pumpkin spice latte and kick back because we’ve got the perfect break activity for you. Every weekday, founder and CEO of Trainual, Chris Ronzio, hosts the Organize Chaos podcast, offering up entrepreneurial and small business leadership advice that covers everything from people to processes to productivity — and how to organize your life around it all.
HubSpot executive Dan Tyre would sure make Drake proud. He started from the bottom (as the company’s only salesperson), and now he’s here — flexing their next-to-perfect sales team he built from scratch. Learn how Dan achieved inbound sales success with the right kind of team training and management. Not only is he the king of everything inbound, but his energy is absolutely infectious. This is one you don’t want to miss.
Only have 10 minutes to spare? Check out these mini pods: