March 30, 2022
*At the proverbial office watercooler* Is it safe to talk about something other than the Oscars now?
In this week's edition:
My social following is starting to grow. #Halp.
Kudos on the budding audience numbers — that’s huge for any business. But with great followers comes great responsibility. Specifically, in your comments section.
Right. But I’ve got a lot on my plate. And I’m not sure where to start.
Totally normal. You're running a business — and most SMBs don’t have the budget for a dedicated community manager or a social media specialist. But it’s absolutely crucial that you respond to your followers diligently and thoughtfully — whether it’s two comments or 200. According to a recent post by Buffer, “how you handle comments is incredibly important because they are a direct way to communicate with your customers, receive feedback, and build trust and loyalty.”
That’s a lot of pressure.
It doesn’t have to be. The good news is, you don’t have to reinvent the wheel with every comment and get bogged down in your feeds. As an SMB entrepreneur, you don’t have time for that.
Here are a few great tips for handling comments (both good *and* bad) on your socials:
The returns that come with curating a strong relationship with your online audience are huge — “you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive.”
BREAK UP TO MAKE UP
Breaking up can be hard.
But in recent months, more than a few brand name companies have announced decisions to split into two or more smaller companies.
Healthcare giant Johnson & Johnson decided to separate its consumer division from its pharmaceutical business. And U.S. auto industry leader Ford shared its plans to split up its auto business into two units: one for its gas and diesel-powered cars and another for its new electric models.
While it may seem backward to break up large conglomerates into smaller companies, these big name brands took their strategies straight out of the SMB playbook — they realized that it was easier to scale when you start small.
A deeper dive.
Here’s why the small business mentality is better for scaling your company:
CAN YOU HEAR ME? GOOD.
Why not? Podcasts are a wonderful source of information and inspiration from experts in every industry. In today's content creation era, podcasts are gaining some serious steam. Seems like everyone has a go-to pod for their work commutes and exercise routines.
There are currently 120M podcast listeners in the U.S. alone (and climbing). Plus, podcasts are great brand building tools and awesome opportunities for people to speak directly to their audience, making them the perfect addition to your business's content strategy.
Intriguing, but where do I start?
One of the best things about podcasting is that anyone can do it, no matter their budget. Here’s a checklist of what you’ll need:
Have you heard the news? Organize Chaos is back! Our flagship podcast relaunched this week with episodes covering hot topics like building what your customer wants and lessons learned from the COVID-19 pandemic. Get daily SMB insight in our short formatted episodes published Monday through Thursday, plus thought leader interviews every Friday.
👉 Subscribe to the podcast so you don't miss Friday's interview with Profit for Contractors CEO Andrew Houston and special guest Jay Carter as they discuss helping contractors become champion CEOs.