May 10, 2023
Have you ever wondered how much time it actually takes to document your simple processes? The answer: a few minutes.
Hot off the SMB press this week:
There are three types of email inboxes:
Inbox zero may seem like an impossible dream for people who are more accustomed to inbox types 1 and 2, but when the pros of inbox zero include increased productivity and reduced stress, it seems like something worth fighting for. Good thing we’ve got a process to make your dreams a reality.
👉 Use our Achieving "Inbox Zero" Process template to set you and your team up for email management success. Get that dopamine hit from a clean inbox whenever you access your email — leaving you ready to tackle the more important tasks of your day (scaling your business, perhaps?).
Can’t wait a whole week for your next template? Check out our entire template archive of free, multimedia-enhanced, and customizable policy, process, and role starters. New to Trainual? Try for free.
IT’S RAINING DATA
According to the data, (some) things are looking up!
Customer relationship management (CRM) software Hubspot recently provided a look at the 2023 Q1 trends affecting over 167K businesses across a variety of industries — and for the most part, the news is good.
Let’s talk numbers: Website traffic and inbound leads both saw significant improvements quarter over quarter (QoQ), increasing 14.08% and 20.04% respectively. Website conversion rates also saw a small bump, rising 3.21% QoQ. All together, these driving metrics hopefully indicate an increase in customers and revenue over the next year.
But, there is a potential roadblock: Sales email open rates took a huge dip (decreasing 13.37% QoQ).
Sales engagement ain’t what it used to be.
We hear that. In fact, a lot of businesses deal with that exact issue — nearly two-thirds state that they struggle with sales engagement more now compared to pre-pandemic.
And if you add this to the downward trend in sales email opens, there’s a risk of blockages in your sales funnel.
So, now’s the time to pay attention to what your sales emails are doing.
If they’re still generating a healthy flow of customers, great! But if you notice email open rates are lower than usual, it’s time to revisit that copy. Focus on writing sales emails that prospects are almost forced to open (instead of deleting them in their pursuit of inbox zero).
Take this as a reminder: Your subject line is crucial, especially when 47% of recipients open emails based on what they read there. If you can target your prospects’ pain points and peak their interest, chances are you can boost your sales email open rates and find some strong sales opportunities.
And here’s a little something to make your efforts easier: a collection of free sales email templates that can boost your open rates, click-through rates, and response rates.
While celebrities and athletes have been normalizing mental health talk for years, organizational leaders are just getting started. And one of the most powerful ways leaders can encourage employees to prioritize mental wellness is by talking about their own mental health journey at work.
When leaders go first to share their personal experiences with mental health challenges, it reduces sigma and helps employees feel comfortable discussing the topic and seeking help when needed. Plus, seeing leaders get vulnerable can inspire employees — showing them that they too can succeed and thrive in the face of mental health challenges.
What if it’s too hard to tell my story?
Deciding whether or not you want to discuss your mental health journey with employees may not be an easy decision — especially if it may resurface past traumas. So, consider talking to a friend, partner, or therapist to help you make your decision.
If you’re not ready to share yet, that’s okay! Don’t force yourself to (your well-being is more important!). But if you choose to share your experience — which can range from something like high stress or burnout to a medical diagnosis — we can help you speak to it in a way that benefits your team the most.
Yes, please! How do I begin to tell my story?
Here are some tips for crafting your mental health story to share with your team: