November 16, 2022
Elon’s new Twitter verification process has certainly sent us on a rollercoaster ride. For $8 a month, you too could’ve been featured in the RealTwitterAccounts subreddit.
Hot off the SMB press this week:
But first, here are some headlines that caught our attention this week.
Buying gifts ain’t easy.
Truth. Especially when it comes to choosing the best end-of-year gift for your employees. Which gift will show your team they’re appreciated for everything they do?
We decided to find out for ourselves. In an informal LinkedIn poll, we asked our followers about the best gift they’ve ever received from an employer. One-third of respondents voted for gift cards, another 24% went for tech, and one commenter revealed she had never received a gift from an employer (🥺).
What if I’m on a budget?
We feel that. It might be tempting to skip out on the presents this year, but holiday gifts can actually contribute to employee retention — 59% of people revealed that they’re more likely to stay in a job if they receive a meaningful gift from their employer.
Besides, you know we’ve got you — here are some great holiday gift options for any company size or budget:
Okay, obvious question first — what’s shoppable content?
Logical place to start. Basically, it’s any type of digital content that you click on to make a purchase. You might’ve also seen it referred to as “social shopping” — to-may-toe, to-mah-toe. Sometimes, it means actually making the purchase within the app (we’re looking at you, Instagram and TikTok) or being taken to another website to complete the transaction. And it isn’t just for retail businesses — services are also getting into the game (think: spa services or photography packages).
So, how do I create shoppable content?
There are a few types of common shoppable content you’ll find out there. You can create a post on sites like Instagram, Facebook, TikTok, and Pinterest; make a shoppable video ad for YouTube; tap some influencers to help create some user-generated content (fun fact: 70% of consumers think user-generated ads are more trustworthy than branded ones); or make a shoppable ad.
What’s in it for me?
Here are a few benefits of jumping on the social shopping bandwagon:
THE BURNOUT IS REAL
“Everyday I’m hustlin’” — sound familiar?
Hustle culture has become a real motivator in the workspace, especially when we strive to scale our businesses faster. But hustling isn’t a sustainable practice — 63% of entrepreneurs have or are dealing with burnout.
Sometimes business owners don’t realize that they’ve fallen into an obsession with productivity. Maybe they’re focused on building a perfect business, or they’re scared of failing. In any case, there’s a term for this pattern of behavior: toxic productivity.
Even too much productivity can be a bad thing.
Checking something off your neverending to-do list is such a good feeling. Chasing that little kick of dopamine in the name of productivity sounds safe — you’re doing something productive with your time, so it’s fine, right?
Not when it comes at the expense of your health. Do you let self-care fall by the wayside? Do you work through your breaks and give up sleep? Do you feel guilty for not working? Then you could be pushing yourself to a breaking point, which can lead to conditions like chronic stress, burnout, and depression.
Set yourself up for success.
If you’re stuck in a loop of toxic productivity, there are ways to save yourself. Set up clear boundaries — make self-care a priority and get comfortable saying no to tasks you can delegate. Productivity apps like Asana and ClickUp can help you prioritize your daily tasks and keep a schedule that’s sustainable for the long term.
WE HAVE A PODCAST
What’s better than one Ronzio? Two, of course. Get ready for some snappy sibling banter as Chris and Jonathan Ronzio break down the key insights and big ideas from the biggest small business conference of the year: Playbook 2022. Were you a Cliffs Notes fan back in the day? Then this Playbook episode on Organize Chaos is for you.
Only have 10 minutes to spare? Check out these mini pods: