In this episode, I chat with Adrian Salamunovic about the process of getting free PR for your business. What I loved about this episode is that Adrian packs so much value that you can actually stop listening and start acting to get your business free PR rather than using paid media, which a lot of companies rely on. So if you haven't gotten much media, or you haven't gotten much coverage, or you're just not sure where to start and you're too daunted by the prospect of reaching out to those top tier publications, Adrian will break it down for you and make it feel easy. Adrian is the co-author of the FREE PR Book and the former co-founder of CanvasPop, which he bootstrapped to 8-figure sales. Now he’s a public speaker, startup advisor, investor, and PR expert who’s passionate about helping entrepreneurs reach mainstream success using the power of earned media. His companies have been featured in The New York Times, Wall Street Journal, Today Show, The Doctors, Good Morning America, The Big Idea with Donny Deutsch, CNN, MSNBC, TechCrunch, Mashable, Fast Company, Forbes, The Verge, and WIRED. He is a global mentor for San Francisco based 500 Startups and is the #1 rated advisor on Clarity.fm.