👋 Goodbye The Manual Weekly... for now
June 18, 2025

This week’s must-reads:
- Say goodbye to The Manual Weekly (for now)...
- Analysis paralysis? Meet your antidote.
- Building a training system that works for hands-on teams.
- And how to sound human in an AI world.
WEEKLY TO MONTHLY
The Manual is getting a makeover (and you can weigh in)
So long (for now), Manual Weekly 👋
After hundreds of weekly drop-ins to your inbox, The Manual is pivoting from its regular programming. Starting this month (today actually), we’re hitting pause on the weekly cadence and experimenting with a monthly remix. That means less inbox clutter and more curated, high-impact content.
But before we pop the confetti — got 90 seconds and some honest thoughts?
Help us make The Manual even more helpful, human, and high-five-worthy here.
Thanks for being part of the ride so far. We can’t wait to co-create what’s next.
👉 Help shape The Manual.
TIME IS MONEY
Template of the week: Decision-making Guidelines

The average employee spends 37% of their time making decisions — and over half of that time? Totally wasted. But it doesn’t have to be that way. With the right process in place, your team can skip the swirl and move from “what if?” to “what’s next?” — faster.
Here’s how:
- ⚽ Start with a clear goal. If you don’t define the finish line, you’ll keep running in circles. Nail down your desired outcome and how you’ll measure success before you land on a decision.
- 🔒Know who's doing what. Decisions move faster when everyone knows their role 😉 — who’s driving, who’s advising, and who just needs to be in the loop.
- 📊 Match your method to the moment. Big decisions need deep dives. Small ones? Quick calls. Don’t bring a strategy summit to a snack choice.
- 🏃Own it and move. Once the call is made, rally like it’s overtime. If it flops? Pivot fast. The quicker your team gets to real data, the better your next decision will be.
👉 Snag our Decision-Making Framework to help your team make faster, smarter calls — with more clarity, less chaos, and way fewer “could’ve been an email” meetings.
Check out our entire template archive. New to Trainual? Get a demo.
TRAINUAL TIPS & TRICKS
Training the trades: Real-world systems, real results

At Cooper’s Plumbing & Air, Tony Cooper didn’t just put training online — he built a system his 80-person crew could actually learn from. Here's how:
- 🔧 Teach like you work. We're talking video-first, role-specific content with quizzes that reinforce, not reprimand. Clear, visual, and made for people who solve problems on-the-fly.
- 📚 Rewatch, retry, retain. Knowledge checks aren’t pop quizzes — they’re practice. Because it's not about just getting an A, it's about getting the job done right.
- 👥 Put someone on point. Pick a “Trainual Champion” to manage content and keep things current. Whether it’s one person or a team, assigning clear ownership keeps your training system from collecting dust.
- 📺 Record it once, reuse forever. Tony used to explain everything live. Now, videos he recorded once deliver consistent, time-saving training — no repeats required.
🔥 TL;DR: Cooper's leveled up from scattered info to a system that’s field-friendly, easy to update, and a hit with the team. Want the full play-by-play? Check out the full article here.
THIS WAS AI GENERATED
AI is artificial, your brand voice isn't
AI might be writing faster than ever — but if your brand voice sounds like it was stitched together by a robot with a buzzword addiction… people notice. (And bounce.)

The brands winning right now aren’t just professional — they’re personal. Here’s how to dial up the human without dialing down your credibility:
- 💬 Write like you talk. If you wouldn’t say it out loud to a customer, don’t type it. “Leverage strategic alignment”? Nah. Try “get on the same page.”
- 😀 Show the faces behind the function. Feature your team, not just your product. That’s why our Tips & Tricks playlist stars the actual humans building Trainual.
- 💯 Respond like a person, not a press release. Whether it’s a review, a comment, or an email — empathy, humor, and honesty beat copy-paste professionalism every time.
- 🐝 Drop the buzzwords and let values lead. Words are just words — culture is what sticks. Don’t say you’re authentic. Be clear, helpful, and specific — and let your actions do the talking.
👉 Humanizing your brand isn’t soft. It’s smart ops. Because people don’t just buy what you do — they buy why and how you do it.