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Training And Onboarding Startup Generates $2M ARR In 18 Months

Trainual is gaining traction with more than 15k users in over 80 countries around the world, reaching $2M ARR after only 18 months of growth.

SCOTTSDALE, AZ., July 26, 2019 —Trainualthe training and onboarding tool for small business, is celebrating the $2M ARR mark, with more than 15k users in over 80 countries. The SaaS platform allows these businesses to document their policies and procedures in one simple, centralized place. After launching publicly in 2018, Trainual is continuing to gain traction among small businesses across a variety of industries, through word of mouth and a robust paid acquisition strategy. Trainual is a desktop and mobile-friendly web application available at

As many new startups struggle to achieve the $1M ARR mark, Trainual is continuing its upward trajectory. After reaching that milestone in February 2019, the software company expanded from a small team of 4 to a team of 18, supporting the widening customer base worldwide and effectively doubling its recurring subscription revenue less than 5 months later.

“We’re in a really exciting period of growth right now. One that has allowed us to experience the exact pain points that a lot of our customers are facing when they’re looking for something like Trainual.” said Chris Ronzio, founder and CEO of Trainual. “We’re happy to be in a position to not only better understand, but to provide the solution to make these growing pains a bit easier,” he added.

As a software that guides small businesses to consistently and efficiently train new and existing employees by documenting standard operating procedures, Trainual speaks the language of how to grow and scale successfully. 

“By understanding the needs of small business owners as they increase revenue, add locations, and grow their teams, we’ve been able to directly tailor messaging to speak to those needs and catch attention through paid advertising. Facebook ads alone have driven 60-70% of new customers to the platform month over month,”  said Ronzio. “Where most companies are investing their time in content and inbound marketing, we’re investing our dollars in paid acquisition.”

Trainual starts at as little as $99 a month for a basic plan up to 25 employees, and offers a 14-day free trial.

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About Trainual:

Launched in 2018, Trainual is a leading SaaS company that helps fast-growing businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system. In just over 18 months, the company has reached over $2M ARR, serving customers in over 80 countries. Trainual is on a mission to make small business easier by automating training manuals for busy companies around the world. 


Trainual media contact:
Becky Winter
Marketing & PR Manager
(602) 550-4914