CEO Chris Ronzio sits down with Authority Magazine to discuss non-intuitive marketing strategies.
Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
I spent my childhood working with my brother, Chris, building a video production company. We would film sporting events around the country and sell the videos to parents, coaches, and competitors. That experience is where I learned a foundation of media production and entrepreneurship. When iPhones and iPads started growing in popularity, and parents started filming from the stands and buying fewer videos, both my brother and I pivoted away from the company.
At that point, I was newly out of college. I took everything I learned from the production industry, my education in marketing, and my passion for adventure, and I set my sights on a career that would take me around the world to the tallest mountains and most incredible cultures...
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