🔥 A sneak peek at the feature drop of the summer.

 This week’s must-reads:

• A hidden marketing channel most teams are overlooking.
• The quiet promotion trend burning out 80% of teams.
• Five Trainual updates comin’ in hot this summer.
• And the cost of what’s not written down.

YOU'VE GOT MAIL

Template of the week: Direct Mail Campaign

Skip the inbox. Steal the mailbox.

Email’s crowded. Social’s noisy. But direct mail? Still an eye-catcher — when it’s done right. Turns out, adding direct mail to your marketing mix can hold attention 39% longer than digital alone. Old school? Maybe. But definitely not out of style.

Here’s how to hook more customers with mail:

• 📝 Make it mailbox-worthy. Design it boldly. Write with clarity and punch. Drop an offer that actually makes ‘em look twice.
• 📦 Mail like a pro. Check the boxes: print, permits, postage, and a delivery plan that doesn’t miss.
• 📊 Measure what matters. Use custom URLs, QR codes, or promo-specific offers to track responses. Match your mailing list to new customers and see what actually worked — because if it didn’t move the needle, it was just postage.

👉 Grab the Direct Mail Campaign Process Template and make sure your next campaign lands — literally.

Check out our entire template archive. New to Trainual? Get a demo.

SILENT BUT DEADLY

Quiet promotions are backdoor burnout

80% of employees take on more work without the pay or title to match.

It starts with good intentions. Someone’s crushing it, stepping up, filling gaps. So you let them test-drive the next-level role… but don’t talk compensation. Or timeline. Or what success actually looks like.That’s a quiet promotion. And if it lingers too long, high performers won’t feel like MVPs — they’ll feel like UVPs: undervalued players.

Here’s how to level set their level up:

• 🎯 Make growth visible. Outline clear career levels and what it takes to move up. Transparency now saves tough conversations later. Bonus points for building in real development opportunities.
• 💬 Match scope with comp — intentionally. Yes, it’s smart to let someone “try on” the next role. But don’t leave them in limbo. Set a timeline, spell out the expectations, and reward the results. Dangle a promotion and don’t deliver? There’s a 50/50 shot they look elsewhere.
• 📚 Keep receipts. Track evolving responsibilities, shifting expectations, and individual wins — so growth conversations are backed by evidence, not just gut feel. Every next step should be supported, respected, and above all, documented.

Quiet promotions look like trust — but feel like a trap. Without clear expectations and timely comp, they don’t reward top performers. They burn them out.

TRAINUAL TIPS & TRICKS

These five upgrades are almost too good to spoil. Almost.

Picture this: It’s summer. You’re poolside with a cold drink, inbox zero, and your team cruising through onboarding like a well-oiled Slip ‘N Slide.

Is it possible? Of course it is. (If you’re using Trainual. 😏)

And it’s about to get even hotter. As in, you could fry an egg on the cement it’s so caliente. With five exciting improvements coming to Trainual — designed to help keep your team collaborative and efficient, and your content fresh and easy to find.

We’re giving you a heads-up now so you can plan ahead and take full advantage of what’s coming. Because soon, you’ll be able to:

• 🚩 Give content feedback. Team members will be able to flag confusing or outdated steps right inside Trainual — so updates happen fast.
• 💬 Drop comments and @ mentions. Chat through ideas, insights, and suggestions as you build content with your peers in real time.
• 📽️ Auto-generate hosted video transcripts. Upload videos and get instant transcripts. Fully searchable. Zero guesswork.
• ➡️ View all training paths in one spot. Build, view, and update your default and individual training paths in a new page on the left-hand navigation menu.
• 📄 Upload PDFs and docs. Get existing resources into your subjects quickly with file uploading — making them front and center, searchable, and instantly shareable.

👉 Follow us on LinkedIn to be the first to know when these go live!

THE GREAT FORGETTING

This hidden line item is killing your ops

Every undocumented process is a liability.

When know-how lives in someone’s head, it’s more than a flight risk. It slows things down. Time gets wasted, mistakes get repeated, and teams stall waiting for answers. And if that person leaves? You’re not just losing a teammate — you’re losing all the shortcuts and systems they never wrote down. Oh, and replacing them can cost up to 50% of their annual salary.

That’s knowledge debt. And here’s how to start paying it down — today:

• 📝 Pick a process. Any process. Get asked the same question twice? Boom — that’s your cue. Record it, link it, and maybe even quiz it (if you’re feelin’ spicy 🌶️). Documentation doesn't live in a dusty binder anymore — it’s quick, clickable, and (with a little AI help) practically writes itself.
• 🎤 Block it and doc it. Your top performers are sitting on gold — and it’s time to mine it. Build a culture where blocking 15 minutes to record and share a how-to feels like a power move. Still some skeptics? Here’s how to make em’ fall in love with documentation.
• 📦 Store it where people can find it. Processes don’t help anyone if they’re buried in a black hole. Make ‘em easy to find, easy to follow, and impossible to miss. You know where to drop it. 😉

Because when strategy turns into systems, change turns into results.