In this episode, I'm talking with Kate Williams. This episode's all about the importance of philanthropic alignment with your customers.
Kate is the CEO of 1% for the Planet, which is a global movement that inspires action and commitment so that our planet and future generations thrive.
Kate's led significant growth in this community's scale and impact as well as some deep work on best practices for implementing these high-impact growth strategies, growing a network brand and operating as a thriving workplace in an incredible team. I loved this episode because frankly it's different from any episode we've ever done here on Organize Chaos. It's talking about how we can use what we do for work to drive impact in the world.
Whether you are wanting to make an impact in the environment or some other cause that's near and dear to your heart, Kate walks us through their framework for how to pick a cause, for how to build it into your operational model, how to do it consistently over time and how to get ROI from it so that you can actually market what you're doing and get more customers attracted to your business as a result.
Enjoy this story from Kate Williams, with 1% for the Planet, and all of the giving and ideas that come with it.
- Finding your passion. (3:16)
- Turning a passion into a career. (6:20)
- The impact of business giving and alignment with customer values. (11:16)
- The ROI of business giving. (17:16)
- Should every business give to non profits? (21:04)
- 1% For The Planet's founding story. (32:35)