Biggest Takeaways & Behind The Scenes Of Playbook 2022 With Jonathan Ronzio

In this episode, Jonathan Ronzio joined me for a live discussion on recapping our incredible, annual small business event, Playbook. So this year, Playbook 2022 was epic! We had something like 5,000 virtual people registered and this was the third year we've put the event on. So, as always, we put together incredible speakers and this lineup consisted of marketing guru, Allyson & Wes Felix of Saysh, Montell Jordan, Alli Webb of Drybar and tons more!

In this conversation we casually break it down, talk about the behind the scenes and biggest takeaways from those speakers. All from the perspective of the hosts of the event, which was my brother, Jonathan and I. For those of you who don't already know, Jonathan Ronzio is Trainual's CMO. So the two of us were lucky enough to be on stage together, having a lot of fun, and talking to some incredible guests. Now we're going to break it down for all of you here in this podcast.

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Quote of The Episode:

"Assign different attention, time, energy and resources in your life based on prioritization versus a seesaw in the way that we often think about balance. " - Jonathan Ronzio

‍Topics Covered:

• Learning to prioritize, not balance. (6:41)
• Behind the scenes of putting on a virtual event. (12:49)
• Takeaways from Allyson & Wes Felix of Saysh. (17:15)
• Building a brand with a mission. (24:45)
• A better way of doing business, Jason Fried. (32:44)
• Getting community to be your biggest marketing engine. (39:28)
• The book that will change your life. (44:08)
• Help, don't sell! From Dan Tyre. (52:42)

Resources:

• Follow Jonathan Ronzio on LinkedIn.
• Watch the full Playbook 2022 Sessions here!
• Check out In-depth breakdowns of each session on The Manual. Here's a few to get you started...
• 6 Tips For building Long-Lasting Culture: Ft. Mignon Francois founder of The Cupcake Collection & Natalie Dao, Director of People at Liquid Death.
• 5 Marketing Lessons from Purpose-Led Company The Giving Keys: Ft. Caitlin Crosby, founder and CEO of The Giving Keys.
• Seth Godin Has 10 Thought-Provoking Tips for SMBs: Ft. Seth Godin, best-selling author of books like "Tribes" and This is Marketing."