Podcast

Why A Purpose Driven Business Matters With Diane Primo

November 4, 2022

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In this episode, I'm talking with Diane Primo. This episode is all about why a purpose-driven business matters and how to make your company more purpose-driven.

So if you're thinking about purpose and mission and vision, this is a great episode to really unpack what those terms are all about.

Diane Primo is the CEO of the Purpose Brand Agency, which is an award-winning Chicago-based public relations, branding, and digital marketing firm. Diane's focus on impact marketing stems from the belief that brands must be relevant, they must be purpose-driven, and must be committed to consumers if they want to be successful today. She's got a new book out, and the book is called Adapt: Scaling Purpose in a Divisive World, which provides a framework that A-D-A-P-T to understand corporate purpose and a way to build a more resilient, adaptable business with insights from some huge Fortune 500 brands, which she gets into in this podcast.

Like I said, if you're thinking about purpose and you want to learn how to put it to work in your business to make a longer term, more sustainable business that inspires and motivates your people and your customers, this is a great conversation. I hope you enjoy it.

Quote of The Episode:


"What we tell clients about purpose is, 'Find your superpower and connect it to how you can improve the world in some way.'" - Diane Primo

Topics Covered:

  • Finding balance in life & work.
  • Purpose Brand agency origin story.
  • Mission, purpose, vision.
  • What it looks like to lead with purpose.
  • What is Trainual's purpose?
  • How to avoid a vague purpose statement.
  • ADAPT: Scaling Purpose in a Divisive World.

Resources:

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Podcast

Why A Purpose Driven Business Matters With Diane Primo

November 4, 2022

Jump to a section
Share it!
Sign up for our newsletter
You're all signed up! Look out for the next edition of The Manual Weekly coming Wednesday am!
Oops! Something went wrong while submitting the form.

In this episode, I'm talking with Diane Primo. This episode is all about why a purpose-driven business matters and how to make your company more purpose-driven.

So if you're thinking about purpose and mission and vision, this is a great episode to really unpack what those terms are all about.

Diane Primo is the CEO of the Purpose Brand Agency, which is an award-winning Chicago-based public relations, branding, and digital marketing firm. Diane's focus on impact marketing stems from the belief that brands must be relevant, they must be purpose-driven, and must be committed to consumers if they want to be successful today. She's got a new book out, and the book is called Adapt: Scaling Purpose in a Divisive World, which provides a framework that A-D-A-P-T to understand corporate purpose and a way to build a more resilient, adaptable business with insights from some huge Fortune 500 brands, which she gets into in this podcast.

Like I said, if you're thinking about purpose and you want to learn how to put it to work in your business to make a longer term, more sustainable business that inspires and motivates your people and your customers, this is a great conversation. I hope you enjoy it.

Quote of The Episode:


"What we tell clients about purpose is, 'Find your superpower and connect it to how you can improve the world in some way.'" - Diane Primo

Topics Covered:

  • Finding balance in life & work.
  • Purpose Brand agency origin story.
  • Mission, purpose, vision.
  • What it looks like to lead with purpose.
  • What is Trainual's purpose?
  • How to avoid a vague purpose statement.
  • ADAPT: Scaling Purpose in a Divisive World.

Resources:

Podcast

Why A Purpose Driven Business Matters With Diane Primo

November 4, 2022

S2
E31

Organize the chaos
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