Why A Purpose Driven Business Matters With Diane Primo

In this episode, I'm talking with Diane Primo. This episode is all about why a purpose-driven business matters and how to make your company more purpose-driven.

So if you're thinking about purpose and mission and vision, this is a great episode to really unpack what those terms are all about.

Diane Primo is the CEO of the Purpose Brand Agency, which is an award-winning Chicago-based public relations, branding, and digital marketing firm. Diane's focus on impact marketing stems from the belief that brands must be relevant, they must be purpose-driven, and must be committed to consumers if they want to be successful today. She's got a new book out, and the book is called Adapt: Scaling Purpose in a Divisive World, which provides a framework that A-D-A-P-T to understand corporate purpose and a way to build a more resilient, adaptable business with insights from some huge Fortune 500 brands, which she gets into in this podcast.

Like I said, if you're thinking about purpose and you want to learn how to put it to work in your business to make a longer term, more sustainable business that inspires and motivates your people and your customers, this is a great conversation. I hope you enjoy it.

Quote of The Episode:

"What we tell clients about purpose is, 'Find your superpower and connect it to how you can improve the world in some way.'" - Diane Primo

‍Topics Covered:

• Finding balance in life & work.
• Purpose Brand agency origin story.
• Mission, purpose, vision.
• What it looks like to lead with purpose.
• What is Trainual's purpose?
• How to avoid a vague purpose statement.
• ADAPT: Scaling Purpose in a Divisive World.

Resources:

• Follow Diane Primo on LinkedIn.
• Follow Diane Primo on Twitter.
• Check out the best purpose statement examples from the Fortune 500.
• Read Diane's latest book, ADAPT: Scaling Purpose in a Divisive World.