In today's episode, I'm talking with HubSpot Executive, Dan Tyre. This episode is all about perfecting your inbound sales to strengthen your companies future.
This conversation is from one of our live sessions during Trainual's annual event, Playbook 2022.
If you listen to the podcast, Organize Chaos, then you know I love every chance I get to talk with Dan Tyre. So we're bringing him back for another episode. I read once that you can never read the same book twice because each time you read it, you're a different person and so you receive it differently and you learn different things. And I think the same goes with interviews. So some of you may have heard Dan and I talk before, but every time we talk there will be new nuggets of wisdom, there'll be new questions, there'll be new stories that Dan tells. You can already see his energy in the chat. This guy's infectious. So let's talk about Dan, 15 year veteran of HubSpot.
He was the first salesperson. He's expanded the sales through management and training the whole sales team. And he coined the term 'schmarketing,' which we talked about the first time I interviewed him. He's also the co-author of the book Inbound Organization. Awesome book, check that out.
- The correct sales touchpoints. (5:55)
- Stop selling & start helping. (10:30)
- The customer experience is critical. (18:15)
- Treat customers like humans. (22:27)
- Using inbound principles to generate the flywheel. (27:54)