In this episode, I'm talking with Jason Feifer. This episode's all about building for tomorrow and why embracing change is essential for growth in business or any area of your life.
Jason's the editor-in-chief of Entrepreneur Magazine and the author of the book Build for Tomorrow, which is in bookstores on Sept. 6th. He's also the host of two podcasts. One's called Build for Tomorrow as well, which is all about why modern concerns aren't actually that scary. Then he's got Problem Solvers, which is about unexpected problems that entrepreneurs are solving in their businesses. Prior to Entrepreneur, Jason worked as an editor at Men's Health, Fast Company, Maxim, and Boston magazine, and he's been writing about business and technology for years in Washington Post, Slate, New York, and others.
I just love this conversation with Jason. He was a guest at Playbook, our annual event, back in 2020, when so much in the world was changing. He was just getting started with this book at the time, so we got to follow up 18 months later on what he's doing, how the world has changed and evolved, and his book, which is now out this week, so you'll get to hear a lot about change.
Change is one of those topics that, as businesses, you deal with whether you want to or not. There's change of rolling out new policies and processes. There's new products that get rolled out. There's change for your customers. There's change for your employees, the market's changing, so how do you navigate that all? Well, Jason talks about his four step process and makes it very practical for you to go through. He also shows how you can use history to kind of calm your jets when you get nervous about things that are going on present day. So take a listen, I know you'll love this one.
- What we can learn from the Bubonic plague. (4:11)
- Redefining what's possible. (8:21)
- Entrepreneur boom. (15:16)
- Opportunity set A vs. set B. (19:19)
- The only way to anywhere is to go blindly into the darkness. (26:13)
- 4 phases of change. (34:52)
- The best thing to do when introducing change into your life. (41:52)