In this episode, I'm talking with best-selling author of The Soulful Art of Persuasion, Jason Harris. This episode is all about moving beyond a transactional mindset. Jason Harris is the co-founder and CEO of award-winning creative advertising agency, Mekanism. He's the co-founder of The Creative Alliance and author of the national best-seller, The Soulful Art of Persuasion. Harris works closely with brands through a blend of creativity and performance. He calls this approach Soul Plus science, working with iconic brands like Peloton, Ben and Jerry's, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others.
So what we get into in this episode is really the art of storytelling and the art of persuasion, what he calls soulful persuasion. It's long term brand building with your target customer. Rather than just focusing on these short-term transactional sales, which maybe you'd think would be the default in scaling a business to the size that some of his clients have, it's really about long-term thinking.
How do you continue to pour in and invest in nurturing your target customer to eventually persuade them to want to work with you? So there's a hint of marketing throughout this whole thing, but really we're talking about human psyche, persuasion, storytelling. So dig in, take a listen and see how it applies to your business.
- Collecting life experiences from an early age. (2:40)
- What is soulful persuasion? (6:53)
- How to become a great storyteller. (15:18)
- Find your brand DNA. (20:00)
- Building brand vs. a short-term transactional mindset. (23:26)
- The mental benefits of thinking long-term. (27:20)