In this episode, I’m talking with Matt Wool. This episode is all about partnership marketing and why small businesses in particular should utilize partner marketing as part of their marketing mix, just like other channels, like paid, social or search.
Matt is the CEO of Acceleration Partners, which is a marketing agency that helps industry leading brands efficiently grow and refine their affiliate marketing partnerships. They build partnerships with brands you've definitely heard of. Clients like Adidas, Hotwire, LinkedIn, Redbubble, Reebok, StubHub.
- What is Acceleration Partners? (2:07)
- How is partnership marketing different from other marketing channels? (6:09)
- The definition of partnership marketing. (10:35)
- How to start utilizing partnership marketing? (14:01)
- How often should you be engaging with your partner relationships? (22:02)
- When is the right time to introduce partnership or affiliate marketing? (27:05)
- Partnership marketing with Web3 & NFTs. (33:23)