Podcast

How To Use Partnership Marketing For Your Business with Matt Wool

July 1, 2022

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In this episode, I’m talking with Matt Wool. This episode is all about partnership marketing and why small businesses in particular should utilize partner marketing as part of their marketing mix, just like other channels, like paid, social or search.

Matt is the CEO of Acceleration Partners, which is a marketing agency that helps industry leading brands efficiently grow and refine their affiliate marketing partnerships. They build partnerships with brands you've definitely heard of. Clients like Adidas, Hotwire, LinkedIn, Redbubble, Reebok, StubHub.

Topics covered:

  • What is Acceleration Partners? (2:07)
  • How is partnership marketing different from other marketing channels? (6:09)
  • The definition of partnership marketing. (10:35)
  • How to start utilizing partnership marketing? (14:01)
  • How often should you be engaging with your partner relationships? (22:02)
  • When is the right time to introduce partnership or affiliate marketing? (27:05)
  • Partnership marketing with Web3 & NFTs. (33:23)

Resources:

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Podcast

How To Use Partnership Marketing For Your Business with Matt Wool

July 1, 2022

Jump to a section
Share it!
Sign up for our newsletter
You're all signed up! Look out for the next edition of The Manual Weekly coming Wednesday am!
Oops! Something went wrong while submitting the form.

In this episode, I’m talking with Matt Wool. This episode is all about partnership marketing and why small businesses in particular should utilize partner marketing as part of their marketing mix, just like other channels, like paid, social or search.

Matt is the CEO of Acceleration Partners, which is a marketing agency that helps industry leading brands efficiently grow and refine their affiliate marketing partnerships. They build partnerships with brands you've definitely heard of. Clients like Adidas, Hotwire, LinkedIn, Redbubble, Reebok, StubHub.

Topics covered:

  • What is Acceleration Partners? (2:07)
  • How is partnership marketing different from other marketing channels? (6:09)
  • The definition of partnership marketing. (10:35)
  • How to start utilizing partnership marketing? (14:01)
  • How often should you be engaging with your partner relationships? (22:02)
  • When is the right time to introduce partnership or affiliate marketing? (27:05)
  • Partnership marketing with Web3 & NFTs. (33:23)

Resources:

Podcast

How To Use Partnership Marketing For Your Business with Matt Wool

July 1, 2022

S2
E13

Organize the chaos
of your small business

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