In this episode, we had a great chat with Aidan Brannigan, the Head of Social and all around wizard behind the curtain at Marketing Millennials. He shared his secrets on turning people into huge fans of your business through social media, and also gave us some tips on handling those pesky trolls.

Key takeaways:

• Conduct in-depth research to truly understand the experiences, pain points, and language of your target audience. This allows you to create highly relatable content that resonates deeply.
• Differentiate yourself by bringing a fresh perspective and breaking norms/conventions within your industry. Don't just imitate what everyone else is doing.
• Prioritize quality over quantity when creating content. Focus on making it actionable, relatable, and storytelling rather than just posting for the sake of posting.
• Build a sense of community by actively engaging with your followers/fans - comment on their posts, have real conversations, and make them feel valued and appreciated.
• Stay true to your authentic self and create content you are genuinely proud of and passionate about. This allows you to avoid burnout and be consistently great over the long term.

🔥 Find the full recap and additional resources here.