In this episode of Inside The Process, we discuss the importance of creating an authentic company story and mission.

Our guest, Jonathan Ronzio, CMO of Trainual, shares insights on building a unique company culture. Jonathan emphasizes the role of vision and mission statements in defining a company's purpose and target audience. He suggests deriving core values from the stories and experiences of the founding team and top performers.

Aligning the hiring process with these values is crucial for establishing a strong culture. However, Jonathan acknowledges the need to evaluate high-performing employees who don't align with the core values. The video highlights the power of storytelling in shaping a company's culture and encourages organizations to create a culture where core values are truly lived and celebrated.

🔥 Find the full recap and additional resources here.

Topics covered:

• 00:00 Intro.
• ‍01:45 Community member to Trainual team.
• ‍03:03 Jonathan's journey to Trainual.‍
• 11:08 Balancing core values with authenticity.
• ‍15:41 Fun & authenticity.
• ‍35:21 Employees who don't align with core values.
• ‍47:44 Sourcing core values from the team.
• ‍50:08 Creating a culture where core values are lived and celebrated.
• ‍51:42 Customer wins reflect core values.