February 15, 2023
Congratulations to the Kansas City Chiefs for their comeback win against the Philadelphia Eagles at Super Bowl LVII. But the true winners of the day: Younger siblings, as the Chiefs’ Travis Kelce beat his big brother Jason of the Eagles. Payback for all the noogies!
Hot off the SMB press this week:
But first, here are some headlines that caught our attention this week.
📺 Ads run this town. Fans who only watch the Super Bowl for the commercials were spoiled with the range of ads this year, from the nostalgia of Alicia Silverstone’s “Clueless” throwback for Rakuten to the intense reaction after Tubi’s “Interface Interruption” prank. But here’s an ad you might have missed: the world’s last surviving Blockbuster.
✍️ Helping hand. We get it — writing is tough, especially when you’re staring at a blank page. So, what’s someone to do when they’ve got a blog that needs writing, but they’re suffering from writer’s block? They use a handy-dandy blog template, of course!
🧵 Character limit, who? When 280 characters just isn’t enough, the time has come — Twitter has launched a 4K character limit for Twitter Blue subscribers. Good-bye, threads and Notes app screenshots.
🐦 A match made in heaven? Combining two of the most viral games from the past ten years sounds like a great idea, right? Allow us to introduce Flappy Birdle, a cross-breed of “Wordle” and “Flappy Bird.” It will definitely get the heart pumping.
IT PAYS TO BE GREEN
Remember the four R’s? Reduce. Reuse. Recycle. Rihanna! (Okay yeah, we can’t get her out of our heads.) Anyway, we urge you to toss that empty bottle of cold brew in the recycling bin. But more importantly, let’s talk about a bigger repurposing tactic with your content — your social content, that is.
Take a stroll down memory lane and check out the hundreds (or even thousands) of social posts you’ve sent out over the past few months. You may have had your next-to-viral moments or even some killer posts that should have popped off but didn’t. So, what if we told you that you should be reposting all of them — again and again?
Well, hold on. Haven’t my followers already seen what I posted?
Good news, bad news: Most likely not. In fact, every social post a small brand makes is only seen by an average of 32% of their followers.
No way. That’s it? After all my hard work!?
Before you throw your computer across the room, don’t let this discourage you — this is where the good news comes in! Because it also means that you could toss any given post back out there and it’ll be brand new to 68% to 88% of your followers. Giving you the opportunity to get your content in front of way more people.
What’s even better? When you repurpose evergreen content, you get more results out of the hard work you put in! And if you choose to recycle social content just one day a week, you’re lightening your current load by 14% — just by reusing old gold.
And all you need to do is find it, copy it, tweak it (if needed), and post it. Simple as that.
We try and deliver you as much valuable information about training, processes, documentation, and systems as we can, but there’s only so much you can fit in an email sent out once a week!
So, for the avid readers and thought leadership lovers out there, here are some books on our current reading list — all about building procedures, systemizing, and taking advantage of processes to scale your business:
- “Come Up for Air: How Teams Can Leverage Systems and Tools To Stop Drowning In Work” by Nick Sonnenberg.
- “Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire” by Dan Martell.
- “Running Remote: Master the Lessons From the World’s Most Successful Remote-Work Pioneers” by Liam Martin and Rob Rawson.
- “Process!: How Discipline and Consistency Will Set You and Your Business Free” by Mike Paton and Lisa Gonzalez.
- “The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You" by Chris Ronzio (duh).
Don’t get us wrong.
We love a good collab session. But we’ve all had those meetings that weren’t quite necessary. And if you consider the cost of these types of meetings, you realize that they just aren’t worth it (really — we’ve done the math).
And unnecessary meetings aren’t just a waste of time and money. They’re a distraction from productivity — that almost-magical mindframe where you can stay focused on your work and get s*** done.
So, how much could you actually get done without meetings?
Trainual founder and CEO Chris Ronzio asked himself this exact question. We often get the most work done during heads-down time, so how much could employees get done if the business gave them an extended productivity period?
And thus, “Quiet Week” was born. No meetings, no all-hands, no one-on-ones — just a week of uninterrupted time for employees to clear their to-do lists and focus on complicated projects without worrying about having their concentration cut short by meetings.
No surprise — it was a massive success.
Employees loved having this meeting-less time to really focus on their work. So much so that Quiet Week became a quarterly affair here at Trainual — employees catch up on their backlogs and prepare for the next quarter without the stress of meetings at their backs.
Think your business could make the most of dedicated uninterrupted time? Here’s how you can implement a Quiet Week at your workplace:
- Check your calendar for the best time to introduce heads-down time. Weeks with Monday holidays are good candidates.
- If a week without meetings isn’t feasible, try implementing a Quiet Day, or even a few hours. That way, your employees can still benefit from having some focus time.
LOOK MA, WE MADE A PODCAST
What is the absolute best way to spend your next 10 minutes? Rewatching the Queen Bee Riri herself perform the best NFL halftime show ever — duh. But… if all you see is dollar-dollar signs and you got money-money on your mind, you’ll want to use the next 10 to listen to a mini podcast episode on Organize Chaos.
Throughout the week, founder and CEO of Trainual, Chris Ronzio, offers up free entrepreneurial and small business leadership advice on the podcast, covering everything from people to processes to productivity — and how to organize your life around it all. The best part? Each bite-sized episode is less than 10 minutes.
Check out some of our most recent episodes: