Finding The Hook That Makes Your Business Different

In this episode, I'm talking to Omar Zenhom, Co-Founder & CEO at WebinarNinja. This episode is incredible if you're looking to launch or scale a product. He's got a podcast called the $100 MBA that he started back in 2014 and has since had over 100 million downloads. He also has a thriving business called WebinarNinja, and over a million people have attended webinars through the platform. So how do you create two things? Not just one, but two things that at the same time scale so rapidly. Well, as you listened to this episode, you'll see that it's all about finding the hook in what makes you different and getting really connected with your customer. So he's got some great tips here whether you're starting or scaling a business.

Topics Covered

• Starting as a high school educator for 13 years
• The influence Omar’s uncle had on him as an entrepreneur
• Choosing to leave teaching for side hustles
• Going to Wharton for his MBA for a semester
• Launching the $100 MBA course
• How the $100 MBA podcast came to be a top 10 podcast on iTunes
• The beginning of WebinarNinja with 150 beta users
• What makes a good webinar

Resources

$100 MBA

WebinarNinja

Rich Dad Poor Dad

The Hard Thing About Hard Things

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