Company Advertising Policy Template (by Workable)

This policy template was created by recruiting software and hiring platform Workable.

Introduction

Advertising policy

This Advertising Policy applies to all advertising and promotional activities undertaken by [organization name] across all media channels. It is designed to ensure that our advertising practices are legal, ethical, and consistent with our brand values.

Scope

This policy applies to all employees, contractors, and partners involved in the creation, planning, and execution of advertisements on behalf of [organization name].

Policy Elements

Ethical standards and Legal Compliance

All advertising materials must:

Be truthful and non-deceptive.
Comply with all relevant laws and regulations.
Respect privacy and intellectual property rights.

Brand alignment

Advertisements must:

Accurately reflect the values and messaging strategy of [organization name].
Maintain consistency with the overall brand identity.

Approval process

All advertising content must be reviewed and approved by [designated approval authority].
Any revisions to approved content must undergo a subsequent review.

Training and awareness

Regular training sessions will be conducted for staff involved in advertising.
Updates on legal and ethical standards in advertising will be provided.

Monitoring and compliance

Compliance with this policy will be regularly monitored.
Violations of the policy will be addressed according to [organization name]'s disciplinary procedures.

Review and amendments

This policy is subject to review and amendment to reflect changes in legal requirements and industry best practices.

Disclaimer: This policy template is meant to provide general guidelines and should be used as a reference. It may not take into account all relevant local, state or federal laws and is not a legal document. Neither the author nor Workable will assume any legal liability that may arise from the use of this policy.

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