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Think it’s too late to get your SMB in the TikTok game? Think again.

March 30, 2022

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With 1 billion monthly active users, TikTok is no longer just a social media trend for the younger crowd. Now, it’s a full-fledged marketing tool for businesses of all sizes — and it’s not too late for your SMB to jump on board

Getting your business on TikTok might seem intimidating. But it’s actually quite simple (and fun) once you understand the format. Plus, it’s like any other social media platform: as long as you create and stay consistent, you’ll eventually see results. 

Steps to building a TikTok presence for SMBs

TikTok is a short-form video-sharing platform where users create up to 10-minute videos on any (and probably every) topic. But statistics show that shorter is better. 58% of viewers of all types of content will watch an entire business-related video if it’s under one minute.

Tons of businesses — both large and small — benefit from its ability to garner more exposure and connect with customers. Plus, it’s the number one app for driving purchases.

For example, Sider’s Woodcrafting (a small wood-working company) posted one viral TikTok video that led to a 4,000% increase in website traffic and sold out products in 24 hours. And TrapStix, a hip-hop themed lip care brand that started using TikTok in 2020, went from 75 units sold-to-date to a whopping 50,000 units in two years.

Ready to join them? Here’s how your SMB can start harnessing the marketing power of TikTok:

1. Create an account. 

First, sign up for TikTok by downloading it from the Apple App Store or Google Play. After you’ve downloaded the app, open it and create an account. 

You can sign up with your phone number or email (use your business info) or link your Google account using your Gmail address (again, the one you use for your business).

Now, create a username that matches your exact business name or your other social media handles. If someone’s already claimed them, consider TikTok’s suggestions (below the box you type in) or a creative workaround.

For example, the brand Made tacked on “dotcom” to create a unique handle (and subsequently advertise their site). But you can also:

  • Put your location after your brand (@partnerwineUK).
  • Insert “the” before your business, as in @thefacebook.
  • Place INC, LLC, or HQ at the end (@slackhq).
  • Put “we are” before your brand name, as in @wearetrainual.
  • Add an underscore after the title (@carbclub__).
  • Provide context around what you do (@elfcosmetics). 

Once you find a username, switch to a free business account (versus a personal one) under the “settings and privacy” menu. This way, you have access to marketing tools, engagement metrics, and running paid ads. 

Finally, add a profile photo (your logo, perhaps) and write up your business bio. 

2. Decide which type of content will connect with customers.

Now that you have an account, it’s time to start creating content. And more importantly, decide what kind of content will connect with your customers. 

TikTok is all about creativity and expression, so there’s really no limit to what you can make. But if you don’t know where to begin, here are a few popular formats that work well for SMBs:

Behind-the-scenes (or BTS) content gives customers a sneak peek of how your business operates. And the best part about this content is there’s no planning or preparation. Instead, simply document whatever you and your team are already doing (and add your input or music). 

If you make or sell a product, you can demonstrate it on video. Or, you can record a stop-motion video of you packing products into shipping boxes. Then, on the flip side, you can make an unboxing video (from a customer’s POV). 

You can also create content that teaches a skill that’s related to your business. For example, if you have a cleaning company, you can teach followers tricks for cleaning stubborn messes. Or, you can share “inside hacks” that improve your service or products (like a five-point checklist). 

Finally, some brands create short series where they record several videos based on the same subject matter. The series can tell a chronological story, or each clip can work independently. For example, create a series based on the community-service events your team participates in year-round. Or put together a witty, light-hearted series of your customer FAQs. 

Whatever content you make, be sure you’re authentic in your delivery and stick to your brand's values. Also, don’t be afraid to take a risk and put out humorous content. The most viral videos tend to be original, relatable, and usually downright funny!

3. Post consistently to gain traction and see results.

Once you’ve come up with a list of great content ideas, it’s time to execute them and stay consistent. Frequent posts will help boost engagement and make your brand more memorable. Plus, the TikTok algorithm favors accounts with a steady flow of content. 

Scrolling through TikTok, you’ll see many experts recommending at least one post per day. But for a business leader, the challenge is finding the time to create that much content. 

If you plan to execute on your content ideas, consider batch-creating content instead of making videos every day. Or, in the simplest terms, make a lot of content when you have the time. 

Then, use a content calendar to plan out your batch content. 

This calendar should outline what videos you plan to share and which day to post them. It should keep everyone organized on what’s getting published next. And if you delegate execution to someone else, it’s an easy way to stay aligned on their granular goals.

It's time to get your SMB on TikTok. Seriously.

TikTok isn’t going anywhere any time soon. Jump into it with both feet before it is too late and get your SMB on TikTok. Who knows — it may just be your best marketing tool yet.

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Think it’s too late to get your SMB in the TikTok game? Think again.

March 30, 2022

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With 1 billion monthly active users, TikTok is no longer just a social media trend for the younger crowd. Now, it’s a full-fledged marketing tool for businesses of all sizes — and it’s not too late for your SMB to jump on board

Getting your business on TikTok might seem intimidating. But it’s actually quite simple (and fun) once you understand the format. Plus, it’s like any other social media platform: as long as you create and stay consistent, you’ll eventually see results. 

Steps to building a TikTok presence for SMBs

TikTok is a short-form video-sharing platform where users create up to 10-minute videos on any (and probably every) topic. But statistics show that shorter is better. 58% of viewers of all types of content will watch an entire business-related video if it’s under one minute.

Tons of businesses — both large and small — benefit from its ability to garner more exposure and connect with customers. Plus, it’s the number one app for driving purchases.

For example, Sider’s Woodcrafting (a small wood-working company) posted one viral TikTok video that led to a 4,000% increase in website traffic and sold out products in 24 hours. And TrapStix, a hip-hop themed lip care brand that started using TikTok in 2020, went from 75 units sold-to-date to a whopping 50,000 units in two years.

Ready to join them? Here’s how your SMB can start harnessing the marketing power of TikTok:

1. Create an account. 

First, sign up for TikTok by downloading it from the Apple App Store or Google Play. After you’ve downloaded the app, open it and create an account. 

You can sign up with your phone number or email (use your business info) or link your Google account using your Gmail address (again, the one you use for your business).

Now, create a username that matches your exact business name or your other social media handles. If someone’s already claimed them, consider TikTok’s suggestions (below the box you type in) or a creative workaround.

For example, the brand Made tacked on “dotcom” to create a unique handle (and subsequently advertise their site). But you can also:

  • Put your location after your brand (@partnerwineUK).
  • Insert “the” before your business, as in @thefacebook.
  • Place INC, LLC, or HQ at the end (@slackhq).
  • Put “we are” before your brand name, as in @wearetrainual.
  • Add an underscore after the title (@carbclub__).
  • Provide context around what you do (@elfcosmetics). 

Once you find a username, switch to a free business account (versus a personal one) under the “settings and privacy” menu. This way, you have access to marketing tools, engagement metrics, and running paid ads. 

Finally, add a profile photo (your logo, perhaps) and write up your business bio. 

2. Decide which type of content will connect with customers.

Now that you have an account, it’s time to start creating content. And more importantly, decide what kind of content will connect with your customers. 

TikTok is all about creativity and expression, so there’s really no limit to what you can make. But if you don’t know where to begin, here are a few popular formats that work well for SMBs:

Behind-the-scenes (or BTS) content gives customers a sneak peek of how your business operates. And the best part about this content is there’s no planning or preparation. Instead, simply document whatever you and your team are already doing (and add your input or music). 

If you make or sell a product, you can demonstrate it on video. Or, you can record a stop-motion video of you packing products into shipping boxes. Then, on the flip side, you can make an unboxing video (from a customer’s POV). 

You can also create content that teaches a skill that’s related to your business. For example, if you have a cleaning company, you can teach followers tricks for cleaning stubborn messes. Or, you can share “inside hacks” that improve your service or products (like a five-point checklist). 

Finally, some brands create short series where they record several videos based on the same subject matter. The series can tell a chronological story, or each clip can work independently. For example, create a series based on the community-service events your team participates in year-round. Or put together a witty, light-hearted series of your customer FAQs. 

Whatever content you make, be sure you’re authentic in your delivery and stick to your brand's values. Also, don’t be afraid to take a risk and put out humorous content. The most viral videos tend to be original, relatable, and usually downright funny!

3. Post consistently to gain traction and see results.

Once you’ve come up with a list of great content ideas, it’s time to execute them and stay consistent. Frequent posts will help boost engagement and make your brand more memorable. Plus, the TikTok algorithm favors accounts with a steady flow of content. 

Scrolling through TikTok, you’ll see many experts recommending at least one post per day. But for a business leader, the challenge is finding the time to create that much content. 

If you plan to execute on your content ideas, consider batch-creating content instead of making videos every day. Or, in the simplest terms, make a lot of content when you have the time. 

Then, use a content calendar to plan out your batch content. 

This calendar should outline what videos you plan to share and which day to post them. It should keep everyone organized on what’s getting published next. And if you delegate execution to someone else, it’s an easy way to stay aligned on their granular goals.

It's time to get your SMB on TikTok. Seriously.

TikTok isn’t going anywhere any time soon. Jump into it with both feet before it is too late and get your SMB on TikTok. Who knows — it may just be your best marketing tool yet.

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Think it’s too late to get your SMB in the TikTok game? Think again.

March 30, 2022

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