Video Producer Role and Responsibilities

About video producers

A video producer is responsible for creating and producing video content for a variety of purposes, such as marketing, advertising, education, or entertainment. They are in charge of planning and organizing video content, as well as managing the technical aspects of filming, editing, and publishing the final product. This person works closely with a team of writers, directors, and other professionals to ensure that the video is of high quality and meets the needs of the client or business.

Responsibilities

Here are the top 10 responsibilities of a video producer:

1. Developing the concept and format for the video, and creating a plan for the content and structure of the video.
2. Collaborating with the writer(s) and director(s) to plan and prepare for the video, including conducting research, booking talent, and developing a shooting schedule.
3. Managing the technical aspects of filming, including selecting and using the appropriate equipment and software.
4. Ensuring that the video is of high quality, and that the visuals and audio are clear, concise, and engaging.
5. Editing the video to remove any errors or mistakes, and to improve the overall flow and pacing of the video.
6. Managing the publishing and distribution of the video, including uploading the video to the appropriate platforms and promoting the video to potential viewers.
7. Monitoring and analyzing the performance of the video, and using that information to improve the content and reach of the video.
8. Developing and maintaining relationships with talent and other contributors, and ensuring that they have a positive experience on the video.
9. Maintaining accurate and up-to-date records of the video, including shot lists, transcripts, and analytics data.
10. Continuously learning and improving their skills and knowledge, and staying current on the latest trends and developments in the video production industry.

Portfolio requirements

When applying for a Video Producer role, a strong portfolio is key. Employers want to see the range of your creative and technical skills — from concept development and planning to shooting, editing, and final delivery.

What to include:

• A variety of completed video projects — commercials, brand videos, educational clips, or short films.
• A brief note on your specific role in each production.
• Samples that show versatility — interviews, animations, live events, or explainers.
• Any collaborations with recognizable brands, agencies, or creative partners.

Host your work online (on a personal site, Vimeo, or YouTube) and include short project descriptions highlighting your responsibilities, objectives, and results. A well-organized, accessible portfolio helps employers quickly understand your creative range and production expertise.

Educational background

Most Video Producers hold a bachelor’s degree in Film, Media Production, Communications, or a related field. This foundation builds both creative and technical skills needed for successful production work.

Many also gain hands-on experience through internships, on-set training, or industry certifications — such as those offered by Adobe or the American Film Institute — to strengthen their expertise and stay current with evolving production technologies.