About the Social Media Manager

The social media manager is responsible for leading the company's social media efforts and presence. This role involves developing and implementing effective strategies to engage and grow the company's audience, managing the team's performance, and providing regular training and support.

The social media manager will also be responsible for analyzing data and metrics, collaborating with other departments, and managing the social media budget. Overall, the social media manager will play a crucial role in building and maintaining the company's online reputation and presence.

Responsibilities

1. Identifying key social platforms to have a presence on, including Threads, Instagram, Twitter, TikTok, Facebook, LinkedIn, etc.
2. Developing and implementing effective social media strategies, including content, engagement, and advertising plans.
3. Leading, motivating, and managing a team of social media professionals to achieve individual and team goals.
4. Establishing and maintaining relationships with key influencers and partners to expand the company's reach and visibility.
5. Monitoring data and metrics to identify areas for improvement and make data-driven decisions.
6. Conducting regular training and development sessions to ensure the team is knowledgeable about social media best practices and trends.
7. Setting performance goals and metrics for the social media team, and providing regular feedback and support to help them improve.
8. Collaborating with other departments, such as marketing and customer service, to ensure a coordinated and seamless approach to social media.
9. Developing and managing the social media budget, including forecasting and tracking expenses.
10. Staying up-to-date on industry developments and trends to ensure the company remains relevant and competitive.
11. Creating and managing social media content, including text, images, and video, that is engaging, on-brand, and aligns with the company's goals and objectives.