How We Perform Keyword Research with Google Keyword Planner

About Google Keyword Planner

Google Keyword Planner is a free tool offered by Google Ads (formerly known as Google AdWords) that helps businesses and marketers research keywords for their online advertising campaigns. It can be used to find keywords that are relevant to a particular business or industry, and to get data on the search volume, competition, and potential cost of those keywords.

A key feature of Google Keyword Planner includes keyword research. The tool allows you to enter a seed keyword (single word or short phrase) or a list of keywords related to your business or industry, and it will generate a list of related keywords along with their estimated search volume, CPC, and competition level.

Google Keyword Planner Research Process

Here's how to search for keywords using Google Keyword Planner:

1. The first step in using Google Keyword Planner for keyword research is to log in to Google Ads. This will allow you to access the Keyword Planner tool and use it to research keywords for its website and content.
2. Once logged in to Google Ads, the next step is to select the "Discover new keywords" option in the Keyword Planner. This will open the keyword research tool, where you can enter seed keywords and generate a list of related keywords.
3. The next step is to enter seed keywords that are related to our products or services. These keywords will be used to generate a list of related keywords that can be used for our website and content.
4. Once the seed keywords have been entered, the Keyword Planner will generate a list of related keywords. The business can then review this list and refine it by applying filters, such as location, language, and search volume, to find the most relevant and valuable keywords.
5. Once the keyword list has been refined, the next step is to save and organize the keywords. This may involve creating different keyword lists for different pages or topics on the website, and organizing the keywords into categories or groups.
6. The final step is to use the keywords in our website and content. This may involve incorporating the keywords into the website's meta tags and content, such as page titles, headings, and body text, to optimize the website for search engines and improve its visibility and ranking.
7. Finally, it is important to monitor and update the keywords regularly to ensure that they are still relevant and effective. This may involve reviewing the performance of the keywords, making changes to the website and content as needed, and adding new keywords to the lists as our products or services evolve.