Paid Advertising Strategy Process Template

Paid Advertising Need-to-knows

About Paid Advertising

Paid advertising has become increasingly important and difficult in recent years due to new limitations on tracking and third-party cookies. These limitations have made it more challenging for businesses to track and measure the effectiveness of their paid advertising campaigns, and have forced businesses to rely on more sophisticated and data-driven approaches to paid advertising.

Where We Advertise

There are many different forms of advertising, so before we dive into where we run ads, let's break down the different types:

👉 Social - Facebook, Instagram, TikTok, Pinterest.

👉 Search - Google, Bing, Yahoo.

👉 Display - Ads that you see on sites across the web.

👉 Audio - Spotify, radio.

👉 Print - magazines, flyers, direct mail, newspapers.

👉 OOH (out of home) - Billboards.

👉 OTT (over-the-top) - Streaming services for smart TVs.

Where do we advertise?

Everywhere! But that being said, our primary paid media channels are Facebook, Google, and Instagram. That's where more than 50% of our ad spend goes every month.

You will also find us on:

• YouTube.
• Mountain TV (OOH).
• Capterra.
• LinkedIn.
• Spotify.
• Reddit.
• Pinterest.
• Bing.
• TikTok.
• Snap.
• Quora.
• Twitter.

Posting Paid Ads

How to Post a Paid Ad

Here's how to post a paid ad:

1. First, define the objectives of the campaign. This may include goals such as increasing brand awareness, generating leads, or driving sales.
2. Research the target audience for the campaign. This may involve conducting market research, analyzing customer data, and identifying key demographics and interests of the target audience.
3. Develop the ad creative for the campaign. This may involve creating images, videos, or other creative assets that are designed to capture the attention of the target audience and align with the objectives of the campaign.
4. Select the ad platforms that will be used to run the campaign. This may involve choosing platforms such as Google Ads, Facebook Ads, or LinkedIn Ads, based on the target audience and the objectives of the campaign.
5. Set up the ad campaigns on each platform. This may involve creating ad groups, defining targeting criteria, and setting budgets and bids for each campaign.
6. Once the ad campaigns are running, it is important to monitor and optimize them regularly to ensure that they are performing as expected. This may involve analyzing performance data, testing different ad creative and targeting options, and making adjustments to the campaigns as needed to improve performance.

After Posting Your Ad

Post-post (ha, get it?), you’ll want to report on the performance of the ad.

AKA, the final step in gathering and analyzing insights about the performance of our advertising campaigns. Reviewing this data is an important part of the feedback loop that takes us back to the beginning and helps us improve our performance with each campaign while making decisions about which channels to invest in more or less in the future.