How We Manage Our Editorial Calendar

Our Editorial Calendar

At our company, we recognize the importance of a well-planned editorial calendar for our company blog and newsletter. We are committed to creating engaging and informative content that supports our business objectives and meets the needs of our audience.

Our standard operating procedure (SOP) for managing the editorial calendar for our company blog and newsletter outlines the steps we will take to plan and create content for these channels, and ensures that our editorial efforts are aligned with our business objectives and audience needs.

Editorial Calendar Management

Here are the steps we take to plan, finalize, and update the editorial calendar:

1. At the beginning of each quarter, we will review our business objectives and marketing plan to determine the key topics and themes that we want to focus on in our blog and newsletter.
2. We will work with our content team and subject matter experts to develop a list of potential blog and newsletter topics, and we will prioritize these topics based on their relevance to our business objectives and audience needs.
3. We will create a draft editorial calendar for the quarter, including the topics and key dates for publishing blog posts and newsletters.
4. We will review and finalize the editorial calendar with input from relevant stakeholders, including our content team, marketing team, and subject matter experts.
5. We will assign blog posts and newsletters to our content team, and we will provide them with guidance on the topics, target audience, and business objectives for each piece of content.
6. We will regularly review and update the editorial calendar to ensure that it remains aligned with our business objectives and audience needs.

By following this SOP, we will ensure that our editorial calendar is well-planned and aligned with our business objectives and audience needs, and that our company blog and newsletter are effective channels for engaging and informing our audience.