Guest Posting Process Template

Our Guest Posting Process

Why We Do Guest Posting

Guest posting refers to the practice of writing and publishing an article on someone else's website or blog. The article is written by a guest contributor, rather than the website or blog's owner.

Guest posting is often done as a way to promote one's own website or blog, or to establish oneself as an expert in a particular field. By writing an article for a popular and respected website or blog, a guest contributor can gain exposure to a new audience and potentially drive traffic to their own website.

Guest posting can also be a way for a website or blog owner to add fresh content to their site and to provide their readers with a different perspective. In exchange for publishing the article, the website or blog owner may allow the guest contributor to include a link back to their own website or blog, which can help to improve the guest contributor's search engine rankings.

This SOP outlines the steps for contributing a guest post to a business partner's blog.

Guest Posting Procedure

By following this procedure, we can ensure that our guest posts are well-written, engaging, and in line with our business partners’ blogs and our own brand guidelines.

1. Identify which business partner’s blog aligns with our organization's target audience and area of expertise.
2. Determine the purpose and goals of the guest post, such as increasing brand awareness, driving traffic to the organization's website, or establishing thought leadership.
3. Review the business partner's blog and guidelines for guest posting to ensure that the post will be a good fit.
4. Develop a topic and title for the guest post that will be interesting, relevant, and engaging for the blog's audience.
5. Write the guest post, following the business partner's guidelines for style, tone, and length.
6. Include a call to action or other relevant information about our business in the guest post, such as a link to our website or a mention of a relevant product or service.
7. Submit the guest post to the business partner for review and approval, following their specified process and timeline.
8. Once the guest post has been published, promote it on our social media and other platforms, encouraging followers to read and share the post.
9. Monitor and evaluate the results of the guest post, including metrics such as views, engagement, and conversions.

Following this SOP will enable us to successfully contribute guest posts to business partner blogs. By sharing expertise, building relationships, and promoting the organization's brand, we can achieve our goals and reach a wider audience.