Our Company's Personal Branding Guide Template

This policy was created in partnership with 🥇 Top LinkedIn Influencer and Founder of Verbatim, Brianna Doe and inspired by the insights of Goldie Chan, LinkedIn creator and public speaker.

Introduction

Why we encourage personal brands 

At our company, we believe personal brands are powerful — not only for individual growth but for business growth too. Empowering employees to build their personal brands increases visibility, credibility, and trust for our company. People connect with people, and those connections translate to awareness, partnerships, and sales. Great content doesn't just live on brand channels. It lives in the voices of our team members, whose stories, expertise, and experiences drive true influence.

Benefits for the company and employee

When employees build personal brands, both the company and the individual benefit. For the company, personal branding creates more visibility in the market, enhances our credibility, and allows us to show up in communities we might not otherwise reach. It also humanizes the brand, making us more relatable and trustworthy.

For the company:

• Increased brand awareness and reach
• Elevated thought leadership through trusted voices
• Improved recruiting efforts and talent attraction
• A humanized brand with authentic advocates
• Higher visibility in new channels and communities

For the employee:

• Greater professional visibility and credibility
• More networking, partnerships, and opportunities
• Career resilience and future-proofing
• Personal growth, confidence, and creative expression
• A stronger sense of purpose and autonomy

Building your personal brand

Your personal brand is more than a polished profile picture or trendy tagline. It’s how you show up consistently, with clarity and intention. As Goldie Chan reminds us, we don’t create stories in a vacuum. Start with why you're creating and who you want to connect with. Whether you're aiming to build a community, grow your confidence, or simply experiment with content, having a clear goal will help guide your approach.

To begin, focus on:

• Your "why"
• Who you're speaking to
• What you want to be known for

Select a few content pillars — these are the themes you’ll return to often. They should reflect your interests and what feels authentic to you. You don’t need to be an expert to start creating; in fact, sharing what you’re learning along the way can be some of the most engaging content.

Consistency is crucial, but so is sustainability. Whether it’s one post a week or a few each month, show up regularly. As Brianna Doe puts it, “You can’t scale chaos. Build a system you can stick to.”

While a standout visual identity — like a signature color or hairstyle — can help you be recognized, Goldie emphasizes that substance always matters more than surface. Gimmicks might get attention, but only real value will keep it.

Tips to keep in mind:

• Create with curiosity, not perfection
• Let your personality shine through
• Don’t be afraid to evolve your content as you grow
• Prioritize substance over style

Above all, find the joy in creating. Your enthusiasm is magnetic. If you’re enjoying the process, your audience will feel that — and respond to it.

How to start a personal brand

Starting can be the hardest part — but it doesn’t have to be. Begin by engaging with creators you genuinely admire. Comment, connect, and learn from those whose content inspires you. If you’re unsure who your audience is, write to a past or future version of yourself. Let your curiosity lead you.

Practical first steps:

• Identify 5–10 creators to learn from and engage with
• Define 2–4 content pillars based on your interests
• Choose a posting cadence that feels realistic
• Experiment with different content formats (text posts, videos, carousels)
• Reflect on what resonates and iterate as you go

Personal branding is not about perfection; it’s about showing up and evolving.

Guidelines for brand-building at work

We encourage you to build your personal brand in a way that reflects your identity and passions — not just your job title. That said, your full-time role comes first. Make space for your brand thoughtfully, without compromising your responsibilities.

Use good judgment when posting about work. If you’re unsure whether something should be shared, ask. Transparency builds trust.

Let your manager know if you're speaking at an event or entering into a brand partnership. If you're being paid or sponsored, disclose it. This helps us avoid conflicts and ensure alignment.

Keep in mind:

• You’re encouraged to create around who you are — not just your role
• Find a sustainable rhythm that energizes you, not exhausts you
• Avoid posting confidential or sensitive information
• Talk to your manager before large-scale partnerships or monetization

Leading by example

Leaders set the tone for culture. When leaders are visible and active in building their personal brands, it signals to their teams that it’s not only accepted — it’s encouraged.

What leadership looks like:

• Sharing personal insights and lessons learned
• Publicly celebrating team members’ wins and content
• Encouraging creative expression
• Providing clarity on guidelines without micromanaging

The best brand ambassadors are the ones who feel trusted and supported.

Final word

Your personal brand already exists. The question is: Are you shaping it — or letting others define it for you?

At our company, we believe that supporting personal branding isn't just a perk — it's a cultural advantage. When our people grow, our business grows with them. Whether you’re sharing lessons from your role or just exploring what lights you up, your voice matters. Let's build something real — together.