Account Manager Role and Responsibilities

About Account Managers

An account manager is responsible for managing relationships with our company's customers. They are the primary point of contact, and are responsible for ensuring that our customers’ needs are met and that they’re satisfied with the products or services they receive. Account managers play a key role in the success of the business, as they help to retain and grow our company's customer base.

What qualifications are typically required for an Account Manager position?

Great account managers are equal parts relationship builder, problem solver, and strategist. While every company is different, most hiring teams look for a mix of experience, communication skills, and industry know-how.

Here’s what typically helps someone stand out:

• Experience in account management or client-facing roles. A few years of hands-on experience managing relationships, projects, or campaigns goes a long way.
• Strong communication skills. Account managers work across departments and leadership levels, so clear, confident communication — written and verbal — is key.
• Customer-first thinking. The best account managers anticipate client needs, develop smart solutions, and deliver results that strengthen relationships.
• Project management chops. Juggling multiple accounts, deadlines, and priorities requires serious organization and attention to detail.
• Negotiation and presentation skills. Building trust, setting expectations, and leading conversations that drive alignment are all part of the job.
• Education and technical fluency. A bachelor’s degree in business, marketing, or a related field is common, but equivalent experience counts too. Familiarity with tools like Google Analytics, CMS platforms, and CRM systems (like Salesforce) is often expected.
• Self-motivation and adaptability. Account managers thrive in fast-paced, results-driven environments where priorities shift and challenges come up daily.
• Collaboration and integrity. They build strong internal partnerships, foster teamwork, and communicate with honesty and professionalism.

Candidates with agency backgrounds or five-plus years in marketing or client services roles tend to stand out — especially if they bring strong critical thinking and problem-solving skills.

Responsibilities

Here are the top 10 responsibilities of an account manager:

1. Managing relationships with assigned customers, and serving as their primary point of contact.
2. Identifying and addressing the needs and concerns of our customers, and working to resolve any issues that arise.
3. Developing and implementing strategies to retain and grow our customer base, and increasing customer satisfaction and loyalty.
4. Collaborating with other teams, such as sales, marketing, and customer service, to ensure that the needs of our customers are met.
5. Maintaining accurate and up-to-date records of customer interactions and information, including contact details, preferences, and feedback.
6. Providing regular updates to customers on the status of their orders, projects, or other activities.
7. Developing and presenting proposals and quotations to customers, and negotiating and closing deals.
8. Meeting or exceeding sales and revenue targets, as well as other performance metrics.
9. Participating in regular training and development activities to improve skills and knowledge, and to stay current on industry trends and best practices.
10. Building and maintaining relationships with key industry partners and stakeholders, and representing our company at conferences, events, and other networking opportunities.