My family spent last summer in Vancouver, BC, and in the weeks leading up to our trip, we found out that my wife was pregnant.

And, as any recently pregnant couple knows, there is nothing more deeply discussed in those early days than which pregnancy announcement photo pose from Pinterest is going to make the biggest splash in your social circles.

Do we go with the cute sibling photo? Or the tiny shoes in a row? Or something themed? Well, my wife had a plan.

There is a boutique hotel in Vancouver that for months had been featuring photos of a mural on their exterior brick wall. “It’s love baby,” it said.

Expecting mothers lined up down the street for the coveted Instagram shot.

But, when we finally arrived at the building, it was gone.