Repli was started in 2018 with a simple mission: to modernize and simplify the inefficient systems of apartment marketing. Their platform is designed to provide digital marketing services and help multifamily organizations easily build an online presence — but without the outdated complexities common in their industry.
Today, the company is continuously improving their software with game-changers like AI and automation to remain leaders of their industry. With over 40 employees and growing, Repli needs their team to stay on top of the training and operations that have made their business a success.
And with Trainual as their “north star,” the business has a centralized and accessible location for all their company knowledge — and a platform that cultivates their culture of continuous learning and innovation.
“Ever since we brought Trainual on board, our organization has been buzzing like never before! We're smack in the middle of this exhilarating shift from the old-school agency model to a lean, mean, ‘less agency, more SaaS’ machine. Trainual is the turbo-charged engine driving us forward.”
<blockquoteauthor>Siobhan Park, Head of Training & Marketing at Repli<blockquoteauthor>
An exciting training tool that streamlines learning
“[At Repli], we're digital marketers, speed freaks, and tech enthusiasts, always on the hunt for the best tools to make our lives easier, faster, and way cooler,” explained Siobhan Park, Repli’s Head of Training & Marketing. “We believe our training should have the same adrenaline rush. And that's where Trainual has come in, kicking down the doors and turning training as we know it on its head!”
Siobhan’s team is in charge of running new employee onboarding, and new hires get up close and personal with Trainual during their first week. “The thing that I always tell the team is, ‘I don’t expect you to memorize everything, or remember all the things I talked to you about, especially in your first week. But my goal is that you would walk away at the end of the week knowing you’ll find it in Trainual,’” said Siobhan.
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Using Trainual as the reinforcement for all their presentations and hands-on training means that Repli’s new hires know exactly where to find refreshers on everything they’re learning. And instead of having to flip through a dusty, paper manual, they can use an accessible, online platform that’s searchable, easy-to-use, and actually fun!
And according to Siobhan, when it comes to its effectiveness at training and retaining employees, Trainual gets a “10 out of 10.”
A documentation platform that grows with the business
In 2020, when the company was still in its “startup phase,” the leadership at Repli knew they needed a “more formal” place to store all their documented processes, policies, and operations. After seeing Trainual in an ad with Shark Tank star Daymond John, the Repli team tried the platform out for themselves — and quickly realized it was the best software for their needs.
“Imagine having all our processes and operations neatly documented and easily accessible — that's what Trainual has made possible,” said Siobhan. “The beauty of it is that everyone can easily get the hang of it and apply it to their work. It's become our magic wand for spreading knowledge.”
And while the business has moved on to its “accelerated growth phase,” Trainual continues to be the business’ one-stop shop for all their employees’ questions.
“We did a training with [senior success coach] Shawn, and he made this joke of how people in the Trainual office, when asked a question, will say, ‘Did you Trainual it first?’ And so we took the same philosophy.”
Having a platform that is not only easily updatable, but also accessible, makes it simple for the team at Repli to get the answers they need fast. Which is extremely important for the company, considering their accelerated growth.
Their team members are constantly busy, and there are a lot of changes happening all the time as the industry evolves and Repli continuously innovates to stay ahead of the curve. But having Trainual as a resource saves them so much time and keeps their employees on top of things, no matter what.
“With Trainual, we've been able to create an environment where everyone's on the same page, where knowledge flows freely and easily.”
Resources that make documentation easier and cultivate a culture of learning
A lot of growing businesses don’t start off with teams dedicated to training. And the same could be said about Repli — though they found themselves building a company culture focused on innovation and improvement with Trainual at its center.
“We didn’t have a dedicated [training] team like we do now, and a lot of people didn’t even know how to do documentation. I have a digital marketing background, but because of my experience growing teams, I became head of training as well as marketing,” Siobhan explained. “I actually relied a lot on Trainual’s resources, like templates. There are just so many great resources that make us continuously more efficient.”
With free process and policy templates, webinars with success coaches, live customer conferences, and so much more, Trainual’s collection of resources helped Siobhan and her team get their documentation up and running fast. And with Trainual as their centralized knowledge base, the team is more empowered to always push for something better.
“We've cultivated a culture of learning, innovation, and collaboration, and it's made our organization more intelligent and more cohesive. You can see it in our performance, in our optimized processes — Trainual is transforming the way we work,” Siobhan said.
“We're stoked to continue our journey with Trainual, finding new ways to tap into its potential. Because with Trainual, it's not just about getting a leg up, it's about being one step ahead, always.”
With Trainual, Siobhan and the Repli team have a platform that keeps their documentation organized and accessible for the entire team. As a company that is in active rebellion against the inefficiencies of the multifamily industry, Repli needs a training and documentation platform that can live up to their fast-paced, nimble way of doing things. And Trainual matches them stride for stride.