In this episode, I chat with Todd Herman, author of the Alter Ego Affect. Todd breaks down the process of creating one of these alter egos and why it's so impactful on your performance. A lot of times you hear these performance improvement coaches and they've got big philosophies, but they don't have the tactical sequence of how you can do something to get a certain result. And he talks about both the intrinsic and extrinsic motivators, mentors, alter egos, and all the things you can do to use your mindset, to shift your performance. I think you're going to love this episode. Todd Herman is an award-winning author, performance advisor to athletes, leaders and public figures, and is the recipient of the Inc. 500 fastest growing company award. He’s been featured on the Today Show, Sky Business News, Inc Magazine and CBC National News. He’s also the author of the WSJ bestselling book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. And lives in New York City with his young family.