In this episode, I chat with Joe Martin, the GM and VP of Marketing at CloudApp, a visual collaboration tool. What I really liked about this episode is that he talks about, as a remote-first tool, how they’re approaching this new remote economy that we live in. So he talks about the boom and traffic they’ve seen, the signups, and how they’ve adjusted things to be more applicable than ever. He also talks about customer experience because their tool relates to design and great customer experiences. And they’ve done a fabulous job of collecting customer and non-customer feedback and designing their product.
Joe has more than 13 years of experience in marketing in the tech industry. Prior to his role at CloudApp, Joe was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He’s been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.