In this episode, Patrick Campbell, Founder & CEO of ProfitWell, talks about how you should first price your services, how you should make sure not to leave money on the table, and how you should think about upsells and maximizing the value of a customer over time. He points out the metrics that you should be watching to understand your customers and make strategic decisions based on the data that your customers show you.ProfitWell is the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over fourteen thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.