In our recent video, we take you behind the scenes of Trainual's collaboration with Montell Jordan, the legendary artist behind the hit song "This Is How We Do It." We want to share the key stories, learnings, and advice we gained from this exciting partnership as we created our newest ad campaign.

The Power of a Catchy Hook and Authentic Storytelling

1. At Trainual, we understand the importance of grabbing attention right from the start. Crafting a catchy hook that immediately engages the audience is crucial. We've learned that authentic storytelling is a skill that improves with practice, but it ultimately amplifies the impact of our message.

Leveraging Nostalgia and Anthem-like Themes

2. Montell Jordan's song, "This Is How We Do It," has always been an internal anthem for us. Instead of using his original song, we wrote a remix called "This Is How You Do It," which became a representation of Trainual's approach to helping businesses succeed. The nostalgic and anthem-like themes resonated with our audience, making the campaign relatable and memorable.

Seizing Opportunities and Embracing Creativity

3. When Montell Jordan was in town for a halftime show, we seized the opportunity to shoot another commercial series with him. Despite the time constraints, we brainstormed and solidified our ideas, presenting Montell as the embodiment of positive change and guidance. This experience taught us the importance of adaptability, seizing opportunities, and thinking creatively to bring our ideas to life.

Authenticity, Cost-Effective Production, and Employee Engagement

4. We firmly believe that high-value content can be created without extravagant production budgets. By utilizing our own employees as actors, we maintained authenticity while saving costs on professional actors. This approach also fostered a sense of team spirit and engagement, as employees saw themselves and their colleagues represented in the commercials. Building trust, open communication, and involving your team in the creative process lead to more compelling and relatable content.

Trust, Collaboration, and Working with Celebrities

5. Our collaboration with Montell Jordan was a testament to trust and collaboration. We found him to be a genuine and collaborative partner, bringing value to the project with his input and ideas. Maintaining a welcoming and collaborative environment is key when working with celebrities or external partners. Trust and collaboration can result in outstanding outcomes.

Trainual's collaboration with Montell Jordan provided us with invaluable lessons and insights for creating impactful ad campaigns. We understand the significance of a catchy hook, authentic storytelling, and leveraging nostalgia. By embracing opportunities, creativity, and cost-effective production, we prove that high-quality content is attainable. Our approach of using employees as actors promotes authenticity, team morale, and engagement. Trust, collaboration, and a welcoming environment are crucial when collaborating with external partners. By incorporating these learnings into your campaigns, you can create compelling and relatable content that resonates with your audience.