Check out this video on the significance of core values in SMB success. Grayson, founder of Grove Cookie Company, shares insights on building processes and fostering a positive company culture.

Their core values influence hiring practices and customer success. Key takeaways include the importance of teamwork and enthusiasm in driving operations, aligning core values with processes, and utilizing good leadership to cultivate a positive work environment. Grayson also discusses their process documentation framework and how they use Tranual to optimize processes. This video provides valuable insights into core values, culture, and processes in SMB success.

Topics covered:

• 00:00 Intro.
• ‍01:00 Grove Cookie Company's growth.
• 07:28 Development and evaluation of processes.
• ‍07:35 The focus on teamwork and enthusiasm as key core values at Grove Cookie Company.
• ‍05:38 Enthusiasm in a positive work environment.
• ‍17:27 "What When Why Who" framework.
• ‍27:50 Core values + good leadership impact.